Tag Archives: WESST

Conference Aims to Inspire Female Entrepreneurs

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Tactical training, strategic networking and inspirational speeches from three entrepreneurial trailblazers highlight a two-day WE Mean Business virtual conference July 7 and July 8.

“WE” stands for women entrepreneurs—the target audience for this event, which will link aspiring business owners to training, financing and mentoring opportunities.

Conference organizers are the New Mexico State University (NMSU) Arrowhead Center and WESST, a nonprofit Community Development Financial Institution (CDFI) that supports minority business owners and entrepreneurs and hosts U.S. Small Business Administration Women’s Business Centers (WBCs) at its six New Mexico locations. Other sponsoring partners include LiftFund, a CDFI whose diverse clientele is dominated by minority and female business owners; the Minority Business Development Agency Business Center; and Peacock Law PC, which specializes in intellectual property and tech commercialization.

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WESST Launches HOPE Loan Fund

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Economic developers believe a key contributor to economic inequality in the United States is the large and persistent racial and ethnic disparity found in business ownership and performance. Barriers to accessing capital that particularly impact Black, Indigenous, People of Color (BIPOC) entrepreneurs include lack of initial wealth, financial literacy, education, and managerial experience. To address racial and income inequities, WESST launched the HOPE Fund (Helping Open Possibilities for Everyone), a “no barriers to accessing capital” approach for people of color and low-wealth New Mexicans.

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WESST a ‘Touchstone’ for Therapy Clinic Partners

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Two months after COVID-related emergency orders shuttered the clinic that employed them, Melissa Esquibel and three colleagues launched Sandia Sunrise Therapy LLC to provide vital physical and occupational therapy services.

“Starting the business in the middle of a pandemic was definitely challenging,” clinic administrator Melissa Esquibel said. “We all worked very closely together (at the clinic that closed in March 2020). Keeping that connection was very important to us as we started the new business.”

Esquibel’s co-founders Teresa Ziomek and Oksana Tretiak practice occupational therapy, and Dr. Heather Armijo provides physical therapy. While all four women contributed to the business’s formation, Esquibel credits Ziomek with organizing the team and Tretiak with contacting business-development nonprofit WESST to help with the team’s strategic plan and other critical startup groundwork.

Before meeting with WESST, the four had written a business plan. “We drafted our goals, did our analysis on the market and the services we were going to provide,” Esquibel said. This laid the groundwork for their work with WESST, which has been offering its services at no cost during the pandemic.

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Social Media: Essential Tool for Business Recovery

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Social Media

The social media community is a lot like a real-world neighborhood where people ask their friends for referrals to a hairstylist or mechanic or roofer. But businesses can use social media platforms like Facebook and Instagram proactively to market products and services in dynamic, interactive ways to the people who want them.

In that sense, social media is more potent than a website where people can learn about a business but can’t interact with the owners or other customers. Websites are a lot like online brochures, and they’re just as static. And few people see them if they don’t know what to look for or if the business doesn’t rank high on search engines.

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Albuquerque Businesses Can Get Free PPE from WESST

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Nonprofit economic development organization WESST has partnered with the City of Albuquerque to distribute free personal protection equipment (PPE) to businesses located within city limits.

Preregistered businesses can pick up a PPE box on Saturday, Feb. 20 from 9:00 am to 1:00 pm. Each box contains 10 cloth masks, 100 disposable masks, and 3 bottles each of sanitizer and disinfectant.

Interested business owners must fill out this form prior to picking up their box. Pick-up location and details will be provided after registration.

Business Support for Veterans

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The Veterans Suite at the WESST Enterprise Center in Albuquerque

New Mexico is home to more than 135,000 veterans, and almost half of them are under the age of 65. For those former service members interested in operating businesses, nonprofit organizations and state and federal agencies can help with business formation, certification, and contract acquisition that levels the playing field for vets that have spent their careers out of the private sector.

Veterans come to the private-sector workforce with a lot to offer, including advanced training in specialized fields such as logistics, security, information technology, personnel management and administration. They understand the complexities of doing business with the U.S. government and the importance of following instructions and protocol. They appreciate the need for teamwork and leadership, and they work well under pressure. In other words, veterans have the skills needed to start and manage a business.

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WESST and Client Navigate Pandemic Problems Together

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Amanda Davison, CEO of The Family Connection

When the novel coronavirus pandemic reached the U.S. early this year, many patients stopped seeking in-person treatment at The Family Connection, a mental-health provider with offices in Albuquerque, Rio Rancho, Los Lunas and Santa Fe. Even though the business was considered essential and thus permitted to operate during statewide shutdowns, cancellations escalated.

“Initially we were unsure of what it was going to look like,” said Amanda Davison, a licensed marriage and family therapist and company CEO. She and her 32 employees developed a hybrid approach, treating some patients in traditional settings and counseling others using online telemedicine platforms.

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WESST: Trailblazers in the WBC Movement

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Diane Barrett, longtime owner of Diane’s Restaurant in Silver City.

There are currently over 100 Women’s Business Centers across the United States, but in the late 1980s, there was a scarcity of female entrepreneurs and role models. Spurred by the growing interest among women to chart their own business and financial path and seeking to provide appropriate the resources, WESST was established in 1989 and became a leading pioneer in the movement across the country.

WESST is currently among a handful of economic development organizations across the country that hosts a network of Women’s Business Centers. Each of the six regional Enterprise Centers located throughout New Mexico offers special training and consulting programs geared to aspiring or established women business owners. Continue reading →

Coworking Space Helps Vet Build Gourmet Popcorn Business

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A decade ago, Roberto Mendez was broke, his real estate business wiped out by a devastating recession and his wife sidelined by a debilitating stroke. Today he runs a thriving family business built on his favorite snack food: popcorn.

“Ten years ago, life was hell,” said the owner of Albuquerque-based Cornivore. “We were trying to survive, so we would make a couple of hundred bucks here and there” selling homemade gourmet concoctions created in a kettle corn popper to friends and acquaintances.

Cornivore was a bootstrapped business, started with Mendez’s limited resources, as no one would lend to him at the time. First, he found a niche market—people willing to pay several dollars for a bag of fresh popcorn coated with natural flavors. Then he expanded his clientele beyond friends and family, experimenting with wholesaling and concession sales before landing a ready-made sales force in the fundraising market. Continue reading →