Explore Marketing Tools

Learn marketing strategy and explore marketing tools such as branding, websites, and e-commerce at a once-per-month workshop series offered in Santa Fe by the business development organization WESST. The series aims to give small business owners practical tools to increase visibility, attract customers, and support business growth. The series runs throughout 2026, with the upcoming April 29 session exploring ways customers find businesses.

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Loans and Resources Keep Business in the Air

DreamSpring loans helped Dave Jesurun expand the services of his business, High Country Air Service

Two years after launching High Country Air Service in Albuquerque, the COVID pandemic nearly grounded Dave Jesurun’s family business. Paycheck Protection Program (PPP) loans from the nonprofit lender DreamSpring kept the company in the air and forged a new relationship that would take it to new heights in subsequent years. High Country Air Service offers a suite of services for private aircraft owners. A plane under High Country’s care is always ready for takeoff, no matter the challenge. 

Jesurun credits resilience for keeping him moving forward despite the ups and downs of running a small business.

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Roadshows Prep Businesses for International Travelers

The New Mexico Tourism Department is hosting a series of “roadshows” to help tourism businesses understand how to work with international tour operators and grow their business through the global travel trade. The events will be held in Albuquerque, Santa Fe, and Las Cruces from April 7 to April 9, 2026, in conjunction with the tourism authorities of the three cities.

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Resource Fair Has Answers for Small Businesses

SCORE is hosting a small-business resource fair to help entrepreneurs and business owners access free and low-cost resources and make connections that can help them grow their companies or ideas. The free event runs from 4:00 pm to 7:00 pm on Tuesday, March 24, 2026, at the Sid Cutter building at Balloon Fiesta Park in Albuquerque.

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Pilot Program Helps Albuquerque Small Businesses Reduce Energy Costs

Albuquerque electricity provider PNM is launching a new initiative that aims to help small businesses in Albuquerque reduce energy costs, improve safety, and invest in energy-efficient upgrades. The 2026 Business UpLift (BUL) Pilot Program targets small businesses in neighborhoods identified by the City of Albuquerque as facing economic challenges. If the Albuquerque pilot proves to be successful, the program will eventually expand across all of PNM’s service territory.

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Is it a Hobby or Business?

It’s tax time, and the Internal Revenue Service wants to know if your income and expenses are related to a business or if your activities are a hobby that is done for pleasure. When determining if activities are a hobby or a business, tax filers can check the boxes, but no single factor is decisive. The final arbiter is the IRS, which considers multiple factors to determine if someone is operating a business whose income will be taxed or expenses deducted.

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Financial Basics Offered

B:Side Capital is hosting a step-by-step program designed to help participants build essential financial knowledge through online and in-person sessions. Attend the March 4, 2026, virtual meeting to learn about Managing Your Finances, and join by web again on March 11 to learn about the Power of Saving. A final session is offered in person at the B:Side Denver office on March 18, when participants explore working capital loans starting at $10,000.

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