RCAC Helps Prados Beauty Outperform

Cece Meadows started Prados Beauty from her home.

When Cece Meadows walked into rooms filled with prospective investors, she knew they saw a red flag.

During the height of the pandemic, her company, Prados Beauty, had donated 50 percent of its sales — not profits — to buy protective gear for Indigenous communities. To your typical venture capitalist or big-bank lender, that looked like a liability.

But for Meadows, a Xicana of Yaqui descent, that was the entire point. Meadows lives by her grandmother’s advice, which translates as “Everything you do with a good heart can never go wrong.”

Today, that model has a proven return on investment. Prados Beauty is the top-selling independent color cosmetics brand at JCPenney, moving products in 609 stores and becoming the first beauty line ever sold at the Smithsonian.

The brand reached these heights, in part, through Meadows’ partnership with the Rooted Relative Fund offered through the nonprofit lender Rural Community Assistance Corporation (RCAC). Fund managers viewed Meadows’ commitment to community not as a “risk” but as the secret to her success.

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How to Find Your Best Customers

Business owners often look at their marketing budget and wonder whether it’s working. They spend money on marketing and advertising without always having a clear picture of what’s bringing people in. The DreamSpring Resource Library has a new post that aims to give owners and entrepreneurs insight into finding their best customers. The library post offers marketing tips alongside a free Customer Acquisition Tracker.

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A Business Loan Is Not Rocket Science

One of the obstacles most commonly reported by entrepreneurs — particularly first-time business owners — is the difficulty of obtaining a business loan. Many start with their local bank, but if their borrower profile doesn’t match the bank’s, they stop with the first ‘no.” Getting a business loan doesn’t need to be difficult if a potential borrower knows where to look. And lender terms and requirements are not rocket science. The nonprofit lender and business development organization WESST is aware of how intimidating it can be to ask for a loan. That’s why it is offering a workshop to introduce business owners to its lending program.

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Find Out if You’re Capital-Ready

Business owners and entrepreneurs can use a new online tool to determine if their planned project, expansion, or purchase is bankable. The Capital Readiness Checklist is a confidential application that doesn’t want to know your name, email address, or any other personal information. Its purpose is to help users understand if they’re ready to apply for financing.

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Business Growth Summit Features Access to Capital

The nonprofit lender and business development organization WESST, which offers consulting services and resources to small-business owners, will be on hand at the Business Growth Summit on Thursday, August 6, 2026, in Albuquerque to discuss how entrepreneurs can access capital for their startup or established company.

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Homewise Helps Pop-Pop’s Italian Ice Grow

Dominic Maestas, Pop Pop’s Italian Ice

For nearly three decades, Pop Pop’s Italian Ice has been bringing smiles to families across New Mexico. What started as a beloved neighborhood treat has grown into a statewide brand, serving communities through retail locations, food trucks, concession stands, and countless special events. Today, Pop Pop’s Italian Ice employs more than 40 people, operates eight mobile units, three retail locations, three concession stands, and recently moved into a new 10,0000-square-foot headquarters. But the journey to get here was built on hard work, resilience, and a commitment to community. And when it came time to take the next step, the nonprofit lender Homewise was proud to help.

“When we looked at this deal, what stood out wasn’t just a well-run business. It was a team that shows up for youth sports, schools, and neighborhood events consistently,” says Chris Anderson, Commerical Project Manager for Homewise. “Supporting businesses that activate and strengthen their communities is exactly what Homewise Commercial Loans are here to do.”

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Business Technical Assistance is Part of the Job

Business owners looking for loans or lines of credit can face challenges that extend past financing needs. That’s why the nonprofit lender The Loan Fund offers business technical services to small businesses, entrepreneurs, and nonprofit organizations that need help with financial and other planning. Prospective borrowers can get assistance with developing their business plan, organization, and financial forecasts. Once they become borrowers, The Loan Fund clients can expect ongoing advice regarding marketing, cash flow, and other operational challenges.

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Government Programs Can Finance a Business

The nonprofit lender LiftFund is hosting an online introduction to government programs that business owners can tap into for business funding. The one-hour webinar takes place on July 15, 2026, at 10:30 am Mountain Daylight Time. Discover the latest government funding programs and resources available to help finance and grow a small business in 2026.

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Book Offers Business Insight Gained Locally

Anne Haines, founder of the nonprofit lender DreamSpring, has collaborated with two local authors to share insights on building a business. Grit and Growth draws on DreamSpring’s 30-year evolution from a tiny startup to a national leader in small business development. Authors Anne Haines, Amber Kani, and Laura Marrich — along with Yashoda Naidoo, founder of Annapurna’s World Vegetarian Café and one of the entrepreneurs who shares her story in the book — are hosting a book release conversation at the DreamSpring headquarters in Albuquerque on Thursday, June 18, 2026. Light refreshments will be served. Missed the event? Scroll to the link below to order the book.

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