Category Archives: Articles

WESST Helps Hobbyists Become Business Owners

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Photo by @courtneymcook

According to Brad Crowson, a former regional program coordinator at WESST, more than 70 percent of business registrations in Rio Rancho are for home-based businesses. Crowson, who worked one-on-one with new and aspiring small-business owners as a consultant for the nonprofit business development organization, believes the home-based business trend is supported by the widespread availability of high-speed internet, among other factors.

“It’s also, in most cases, fairly low-risk financially and offers significant upside potential for both personal fulfillment and income generation — not to mention terrific tax benefits if structured properly,” Crowson said in a recent WESST blog post.

Many people engage in home-based hobby activities that turn into a source of income; however, to claim tax benefits referred to by Crowson, individuals must demonstrate to the Internal Revenue Service that their activities are intended to make a profit.

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Tech Startup Gets Help From New Mexico MEP

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Microscopic examination of metals can help airplane manufacturers know that the planes they build can withstand the forces involved in flight and could assure airlines that jet engine maintenance would detect problems before takeoff.

A small woman-owned business based in Albuquerque is commercializing a laser optical technology that has the potential to revolutionize this “failure analysis” procedure — not just for airplane parts but also for prosthetics, wind turbine blades and any product or component made of non-cubic metals such as titanium, magnesium, and zirconium. The technology is also effective on fiber composites and plastics.

Advanced Optical Technologies’ CrystalView crystallographic polarization-classification imaging (CPCI) technology can characterize the strength of metals in a fraction of the time that’s currently required—and can do it in a nondestructive way, without cutting small samples and inserting them in a stationary scanning electron microscope.

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What is an Entrepreneur?

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According to Lorena Schott, entrepreneurs pop up in all types of industries and can have widely different backgrounds. “Really anyone can be an entrepreneur, given the idea and the right tools to develop it into a functional business,” she said.

Schott should know. The director of marketing communications at WESST has met thousands of entrepreneurs since joining the business development organization in 2009. WESST is a nonprofit organization that offers business consulting, workshops, financial resources, business incubation, and support to help entrepreneurs start and grow a business.

“An entrepreneur is someone who sees a need and takes on the financial risk to start a business to fill that need,” she said in a WESST blog post. “It may sound vague, but that’s the point; there is no cookie-cutter entrepreneur…”

Schott contrasts the ‘classic’ entrepreneur — someone who creates a business like a new restaurant or a tech start-up — with today’s entrepreneurs. “There has been a shift in the global job market that has opened the door for entrepreneurship to become more mainstream,” she said.

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Community Advantage Loan Helps Arborists Scale to Meet Demand

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Eric’s Tree Care is deeply rooted in a love for all things nature. The Albuquerque-based landscaping and arborist service has been in business since 1997. And as its reputation has grown over the years, so has the range of services and scale of jobs its team of tight-knit arborists can tackle.

When Eric’s Tree Care needed a larger loan to support the next chapter in the business’ development, they turned to DreamSpring for capital through the Community Advantage program. A loan from DreamSpring ensured Eric’s Tree Care had the tools they needed to succeed and the capacity to keep scaling to meet customer demand.

Today, the Eric’s Tree Care team provides complete care from root to tree-top. They specialize in tree management advice; careful pruning and root work; removal and stump grinding; and planting services. They’re also skilled in adding structural supports to trees — a technical feat where cabling or customized bracing is used to increase safety and extend the lifespan of a tree for years to come. Estimates are always free.

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Loan Gives New Life to Las Cruces Cafe

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Melissa & Jaime Salazar

Melissa Salazar was a manager at a Las Cruces McDonald’s when she and her father, Jaime Salazar, an executive chef at the Holiday Inn, took over La Nueva Casita Café, a Mexican restaurant in the Historic Mesquite District in 2005.

“My brother was driving through the neighborhood and saw the building was for rent. My dad grew up two blocks from here,” said Melissa, describing downtown Las Cruces and the original township. “We applied to be occupants and the owner said there were several people who inquired about it but he thought that my dad would be the right one to carry on what his mother started.”

La Nueva Casita was created in 1957 along the Camino Real, the same route that brought conquistadors from Mexico City to Santa Fe. Historians note that the path was also likely used by Indigenous people for travel years prior. Many who remain in the neighborhood are descendants of the original settlers who created Las Cruces, with some of the homes dating back to the late 1800s and early 1900s.

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Program Embeds Tech Entrepreneurs at NM Labs

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Molecular biologist Kristina Trujillo is determined to help physicians identify and treat Alzheimer’s disease before the onset of debilitating cognitive decline.

Trujillo, who holds a doctorate in molecular biology from New Mexico State University, is CEO of Albuquerque-based T-Neuro Pharma. With help from the New Mexico Lab-Embedded Entrepreneur Program (LEEP), her company is developing a simple blood test to determine the presence of Alzheimer’s disease and a treatment to prevent its development and stop its progress.

She is one of three technology entrepreneurs in New Mexico LEEP’s first two-year fellowship cohort, which started early this year. The program embeds “deep tech” entrepreneurs—people developing solutions to existential problems like climate change and disease—at Los Alamos National Laboratory, where they work alongside scientists and mentors to advance, test and validate their innovations on a path to making them marketable products.

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MEP Helps Doctor Meet Demand for Healing Products

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To deal with the pain of postpartum mastitis, Janine Mahon drew on her knowledge of Chinese medicine to create a soothing topical salve for herself from herbs and oils. In the 20 years since she successfully treated her own breast pain, Mahon, a licensed and certified Doctor of Oriental Medicine, refined the product and shared it with clients at her Albuquerque clinic.

When one satisfied patient asked for a dozen bottles of the healing oil to share with friends, Mahon wondered if there might be a larger market beyond her regular clients. Mahon launched Dr. Janine Mahon’s Rejuvenating Breast Oil exclusively through Violet Grey, a high-end retailer with extensive online reach and sales through its Melrose Place store in Los Angeles.

“I went from no product to a dream store launching it,” she said. “Being in Violet Grey led to other places wanting to carry it.”

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Gallup Community Central to Music-Store Owner

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Rhonda and Ryan Quintana connected over music. Born and raised in Gallup, both were active in the local music scene — Rhonda as a singer and Ryan playing guitar while pursuing a music degree.

It was no surprise, then, when Rhonda and Ryan opened Quintana’s Music Center in 2017 on Gallup’s Coal Avenue in the heart of the city’s revitalized downtown. The store sells musical instruments and band equipment, and the Quintanas work with schools to help students get the instruments they need.

Rhonda said dedication to community is central to what they do. Before the pandemic, Rhonda served on various boards, led fundraising efforts for local charities, and provided management and logistics for community-energizing local events through the business.

“We try really hard to be ingrained in our community,” Rhonda said.

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Nonprofit Offers More Than Small Business Loans

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Almost a decade after building their facility with help from The Loan Fund, Pet Planet continues to provide top-quality service to Las Cruces pet owners.

By the time a client gets a loan from The Loan Fund, she’s in a committed partnership with the nonprofit lender. That’s because The Loan Fund offers business development consulting to all potential clients — not just those who receive loans.

The Loan Fund loan officers provide “pre-loan consulting” the moment they receive an inbound call or greet an office visitor.  And consulting continues after the client walks out the door — either to get more prepared or to start putting the loan money to work building a business, creating jobs and improving communities. The Loan Fund is fully invested with the people whose business startup and expansion plans it helps finance —even with those who aren’t ready for a loan.

To fulfill its mission “to provide loans and assistance to improve the economic and social conditions of New Mexicans,” The Loan Fund offers the kind of advice and support that help businesses grow and reach sustainability.

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Food Trucks: New Path to Entrepreneurship

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Kayla Vallejos has been cooking since she was 13 so it was only a matter of time before she would own a food operation.

Vallejos, the proud owner of Albuquerque-based Taste of Love food truck that launched in the spring of 2021, got her start working at Burger King and then moved on to waitressing and bartending. Along the way, her dream was to work in a kitchen, but she lacked the formal experience necessary to be hired by a restaurant. That was until the owners of a restaurant in her home state of New Jersey allowed her to cook for their patrons.

“A lot of places wouldn’t hire me because I was a woman and I didn’t have a formal background in cooking,” Vallejos said. The restaurant is “where I learned mostly everything, especially making homemade stuff.”

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