To deal with the pain of postpartum mastitis, Janine Mahon drew on her knowledge of Chinese medicine to create a soothing topical salve for herself from herbs and oils. In the 20 years since she successfully treated her own breast pain, Mahon, a licensed and certified Doctor of Oriental Medicine, refined the product and shared it with clients at her Albuquerque clinic.

When one satisfied patient asked for a dozen bottles of the healing oil to share with friends, Mahon wondered if there might be a larger market beyond her regular clients. Mahon launched Dr. Janine Mahon’s Rejuvenating Breast Oil exclusively through Violet Grey, a high-end retailer with extensive online reach and sales through its Melrose Place store in Los Angeles.

“I went from no product to a dream store launching it,” she said. “Being in Violet Grey led to other places wanting to carry it.”