Tag Archives: WESST

WESST’s online courses help women entrepreneurs build dreams

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WESST’s DreamBuilder online business course; Article by Sandy Nelson

Not everyone has the resources to go to college for an MBA, but anyone with an internet connection and some self-discipline can learn business basics through the DreamBuilder program offered by the nonprofit small-business development and training organization WESST.

DreamBuilder targets women who want to start their own businesses or need additional support to increase profitability. It’s one of a growing number of massive open online courses (MOOCs) that offer busy people a way to explore subjects that interest them — and often to earn credit for their efforts. Continue reading →

Entrepreneurial journey often misses financial mark

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Guy Gaffney, Vice President of Credit at Los Alamos National Bank; Article by Damon Scott

Business owners and entrepreneurs get excited about their product and the market they serve. But to achieve long-term success, sooner or later they have to focus on a different critical area: their business finances.

Even when grants, initial sales or investments from family and friends have funded an idea from product development to market, most businesses will need financing in order to grow. If cash has been exhausted, the company’s financial position will be strained and its funding opportunities limited.

Guy Gaffney, vice president of credit at Los Alamos National Bank, has seen this situation many times during a decade with the bank. He encourages business owners to start the loan application process while they still have enough working capital to qualify for a loan. But just as important as cash, he said, is that the owner become financially literate. Continue reading →

Knowing When to Hold and Fold Works in Business and Poker

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Barbara Kline

Barbara Kline, Founder and President, Breakthru Communications

In some ways, starting a business is a lot like playing poker: An entrepreneur always has to weigh the odds, give herself room to maneuver and know when to hold or fold.

According to recent data from the U.S. Small Business Administration, 31 percent of businesses fail within the first two years and half within five years. On the other hand, more than 25 percent of all business startups survive for at least 15 years.

A few — but not many — companies succeeded despite a firm hand on the till that kept them from taking a few risks by investing in growth and innovation. For every company that succeeded wildly right after the founder had mortgaged the house and maxed out the credit cards, hundreds went bankrupt or were saddled with debt for many years.

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Lunches Give Businesswomen a Chance to Find Clients, Make Contacts

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Jennifer Craig

Jennifer Craig, Regional Manager, WESST Las Cruces

Networking is a form of marketing that exponentially increases the influence that a professional or business owner can have when searching for new markets or clients. WESST, a nonprofit that helps build small businesses in New Mexico, used the occasion of Women’s History Month in March to teach women entrepreneurs how to use this powerful tool: The organization’s Las Cruces enterprise center started an Empowering Women in Business Networking lunch meeting so clients and other women could mingle, share ideas, get acquainted and help one another.

The gatherings started small — about three dozen women — but that number nearly doubled by June, suggesting that WESST had tapped into an unmet need.

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