
Owners of startups and early-stage businesses can now look beyond traditional financing and equity sources when searching for growth capital. Federal and state laws make it possible for everyone — not just the top three percent of income earners known as accredited investors — to invest in small businesses.
Crowdfunding is the activity of raising money from everyone. Organizations have used it since the late 1990s to obtain a large number of small donations for art and philanthropic projects. Rules adopted by the U.S. Securities and Exchange Commission (SEC) in 2015 allow the general public to participate in securities-based crowdfunding. Instead of receiving a tee shirt or other gift of appreciation for a donation, crowdfunding investors get equity in the company they help fund.
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Toby Rittner wants to help communities leverage their limited financial resources to solve the needs of business, industry, developers and investors.



