Tag Archives: New Mexico business

Build a Business with Relationships

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No one likes to feel hustled while shopping, whether it’s in a retail store or trade show booth.

To attract customers without brazen hawking or downright pushiness, businesses need to refine the art of the soft sell. That begins by making the store or trade show booth an intentional destination for people who are truly interested in what the business sells.

Create relationships

While any business would like to sell at least one product to every person who walks in the door, that’s the type of unrealistic goal that can turn sales reps into apex predators.

A long-term perspective toward potential customers focuses on developing a relationship that lasts longer than one transaction. It lays a foundation through attraction rather than persuasion. Continue reading →

Value Proposition is First Step Toward Market Success

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To stand out in a market saturated with consumer products and get the attention of consumers deluged with advertising appeals, an entrepreneur needs to offer a product or service with obvious benefits and unquestionable superiority over the competition.

That isn’t as easy as it sounds. The history of U.S. commerce is littered with countless products whose inventors misjudged the market’s appetite or need.

Getting a product or service to market begins with a value proposition: a sober evaluation of who the product is for, what need it will fulfill, what dissatisfies consumers about the products currently being used to fulfill that need and how the new product is a marked improvement. Continue reading →

New Perspective Can Jump-Start a Business

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Business leaders are a hardy breed, loath to admit trouble and express anything but optimism and confidence. This tough façade is handy when applying for loans, seeking investment capital and competing in the rough and tumble marketplace.

But it’s hard to maintain when customers are drifting away, employees are quitting, cash flow is falling short and a new product is taking too long to reach market. It’s hard to stay externally cool when internal fears wear down nerves and mental stability.

As tempting as it might be to turn inward and work even harder at such times, experts suggest a healthier approach is for the business owner to create some distance between her personal and professional lives. Continue reading →

Distributors Expand Market for New Mexico Companies

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Owners of The Bitter End found that distributors could increase revenue. Article by Sandy Nelson.

Bill York started making his own bitters nine years ago while bartending at a Santa Fe cigar bar, where he learned the alchemy of sophisticated cocktails. His small company, The Bitter End, now manufactures its distinctive handcrafted bitters at a Santa Fe facility and reaches consumers through distributors in New York, California, Chicago and Europe.

“This wasn’t the beginning of the craft cocktail movement,” York said, “but there weren’t that many bitters makers on the market, and when I got the idea for spicy, concentrated bitters, it seemed like a good idea to give it a go.”

York developed his initial five recipes while learning how to navigate the bureaucracy of marketing a food product. New Mexico requires alcoholic beverages to be marketed through a distributor, but mixers — classified as alcohol flavorings — are treated as food products.

“I set up a website to accept sales and started sending out samples to prominent bartenders and influencers,” he said. “We visited a lot of bars and gave out a lot of samples; we tweeted like crazy. We went to Tales of the Cocktail [the world’s largest cocktail trade show, which happens every July in New Orleans] and set up a booth to meet people and sell bottles.” Continue reading →

Following the Signs to Small Business Success

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Virtually everyone in New Mexico has seen signs made by P&M Signs. Article by Jason Gibbs.

You’ve seen the signs.

For nearly half a century, Phil Archuletta, the CEO of P&M Signs, has crafted signs for the U.S. Forest Service and the Bureau of Land Management. He got his start in 1970 in Ojo Caliente before opening P&M Signs in Mountainair in 1991. He now employs a dozen people in the rural community in Central New Mexico.

If you’ve toured a national forest, Archuletta’s signs likely guided your way. If you’ve seen the ubiquitous Smokey Bear fire danger signs in New Mexico, that’s his handiwork. Stopped to read a historical marker in the state? Yup, that’s his too.

The signs are produced in an 11,000 square-foot, $1 million facility in Mountainair. He’s designed and manufactured Forest Service road signs all over the country, “coast to coast,” he said. Around 70 percent of the signs in New Mexico are churned out of the giant, blue building in Mountainair with “lots of cars parked around it,” Archuletta said. He also holds a patent for the road closure signs used in the national forest and BLM lands. Continue reading →

I, CoBot — Automation Offers Opportunities for NM Businesses and Workers

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Build With Robots participated in Mfg Day NM in 2018. Article by Claudia Infante, NM MEP; Photo by Jane Phillips

The way they see it at Albuquerque’s Build With Robots LLC (BWR), automation and human labor can exist side by side, even in small and medium-sized businesses, without the dystopian consequences imagined by many futurists and science fiction writers.

The New Mexico company works with manufacturers and other businesses to enhance their productivity and competitive advantage by incorporating “collaborative robots,” or CoBots, into the labor force to perform the more monotonous tasks so people can work where they are most valuable.

“Fill seasonal demand or vacancies,” BWR suggests on its website. “Off-load dangerous or dirty jobs. Free up your team to do more rewarding and higher-value work.” CoBots, the company stresses, augment rather than replace human resources. Continue reading →

The Taxman Cometh – For Gig Workers Too

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The gig economy makes it possible for thousands of Americans to join the ranks of self-employed people, whether they’re driving for hire or doing short-term assignments as accountants or writers or using a 3-D printer to manufacture products for others.

Such jobs offer flexibility and independence, but they come with the same obligations as any other sole proprietorship, including the responsibility to file a Schedule C form and pay self-employment taxes in addition to income taxes they might owe if the business is profitable. Continue reading →

State Offers Grants to Promote Tourism

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New Mexico attracts more visitors every year, but the state wants to further boost tourism and related revenue by expanding on successful programs like New Mexico True and the Cooperative Marketing Program (CoOp).

New Mexico True is a brand that businesses, governments and nonprofit organizations can use by partnering with the New Mexico Tourism Department. That involves demonstrating how the organization expresses or evokes the state’s distinctive landscapes, cultures, food, art or history.

The CoOp program gives local nonprofits, municipalities and tribal governments a financial incentive to market what’s uniquely New Mexican about their event or location and even participate in existing advertising campaigns. Through the CoOp program, state money is leveraged with money from other public entities to amplify media buying power for all involved parties. (Private businesses can contribute up to 50 percent of a public entity’s total CoOp investment.) Continue reading →

Startup Weekends Turbo-Charge Business Ideas

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Startup Weekend Albuquerque is Feb. 22 – 24, 2019 at WESST Enterprise Center.

Launching a business can take years — or it can take 54 hours of intense teamwork with experts and entrepreneurs who share a hunger to develop ideas into profitable enterprises.

Startup Weekends are just the place for such collaboration, and the next one planned for New Mexico happens Feb. 22-24 in Albuquerque.

Organized by small business development organization WESST, CNM Ingenuity, ABQid and with support from New Mexico Mutual Insurance, this Startup Weekend is a global project of Google for Entrepreneurs and Techstars. The goal is to create a supportive environment where budding entrepreneurs can pitch and fast-track a business idea through realistic feedback from peers and experts. Continue reading →

Predictive Analytics Isn’t Just for the Big Guys

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Image courtesy of Carlos Muza. Article by Sandy Nelson.

Predicting consumer behavior can be an obsession for businesses, no matter what their size. Big corporations dedicate entire departments to divining what people will want next so they can be first to offer it, and they invest massive amounts of money into predictive analytics—the mining of massive sets of data for patterns and trends in hopes of giving businesses a competitive edge by helping them predict the future.

Smaller businesses typically don’t have the means or need to invest in the sophisticated types of data crunching that their larger cousins do, but smaller-scale data analysis tools can help them track past and real-time trends and behaviors so they can make fact-based decisions about how to allocate resources. Continue reading →