Tag Archives: New Mexico business

Homewise Helps Pop-Pop’s Italian Ice Grow

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Dominic Maestas, Pop Pop’s Italian Ice

For nearly three decades, Pop Pop’s Italian Ice has been bringing smiles to families across New Mexico. What started as a beloved neighborhood treat has grown into a statewide brand, serving communities through retail locations, food trucks, concession stands, and countless special events. Today, Pop Pop’s Italian Ice employs more than 40 people, operates eight mobile units, three retail locations, three concession stands, and recently moved into a new 10,0000-square-foot headquarters. But the journey to get here was built on hard work, resilience, and a commitment to community. And when it came time to take the next step, the nonprofit lender Homewise was proud to help.

“When we looked at this deal, what stood out wasn’t just a well-run business. It was a team that shows up for youth sports, schools, and neighborhood events consistently,” says Chris Anderson, Commerical Project Manager for Homewise. “Supporting businesses that activate and strengthen their communities is exactly what Homewise Commercial Loans are here to do.”

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Learn How to Start a Business in New Mexico

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Native American entrepreneurs, business owners, and community members in New Mexico can learn how to start a business at an online workshop hosted by the American Indian Business Enterprise Center at NMSU’s Arrowhead Center. The one-hour event, called From Idea to Enterprise, starts at 4:30 pm MDT on August 5, 2026. Registration is required.

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Business Technical Assistance is Part of the Job

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Business owners looking for loans or lines of credit can face challenges that extend past financing needs. That’s why the nonprofit lender The Loan Fund offers business technical services to small businesses, entrepreneurs, and nonprofit organizations that need help with financial and other planning. Prospective borrowers can get assistance with developing their business plan, organization, and financial forecasts. Once they become borrowers, The Loan Fund clients can expect ongoing advice regarding marketing, cash flow, and other operational challenges.

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Incubators Offer More Than Space

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Roberta Easter dreamed of keeping her ancestor’s craft alive when she started Enchanting Soap Collections. Joined by her daughter, Chrystal Trykoski in 2022, the pair worked from Easter’s home, creating hand-poured soaps of unique designs with no two the same.

In 2025, Easter and her daughter moved the business into the WESST Enterprise Center business incubator, giving them room to grow, scale, and dream bigger than ever. As WESST incubator tenants, Easter and Trykoski are receiving operational support and resources that are already accelerating the company’s growth.

Barely a year after moving to the incubator, Enchanting Soap Collections was selected as one of nine businesses from a national applicant pool of 120 to pitch at a national airport concessions competition in St. Louis sponsored by the Airport Minority Advisory Council (AMAC). Contestants presented their concepts before a distinguished panel of airport concessions and travel retail executives who evaluated businesses based on innovation, scalability, and market readiness to sell their products in United States airports.  While they did not advance to the next round of the competition, Easter and Trykoski are still winning big: they were invited to showcase and sell their products at the 41st Annual AMAC Conference in Maryland in June 2026.  

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Micro-Grant Deadlines Coming Up

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The Regional Development Corporation (RDC) is accepting applications for up to $3,000 in capital from its Micro-Grant Fund. And the national organization, Local Initiatives Support Corporate (LISC), is accepting applications for up to $5,000 in funding from its FedEx E-Commerce Learning Lab fund. The criteria for each program differ widely, but both represent small business grant programs that can give new business owners critical funding for their enterprises.

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New Owner Expands with SBA Loans

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Emad Elmaoued never thought he would be running a business providing disability services and support to the developmentally impaired community of New Mexico. He is now doing it with the help of SBA loans.

An alumnus of the University of New Mexico (UNM), Elmaoued earned a bachelor’s degree in biology and chemistry and became a teaching assistant at UNM. From 2010-2021, he owned Gigateks, a company that maintains and administers computer networks and related computing environments, including computer hardware, system software, applications software, and all configurations. When the opportunity arose to purchase ADID Care, Elmaoued was struck by its mission, and he acquired the business in 2017 with an SBA 7(a) loan.

ADID Care provides a variety of services to the developmentally impaired community of New Mexico. Supported Living, Family Living, Community Support, In-Home Support, Non-medical Transport, and Adult Nursing provided by ADID Care assist people with intellectual and developmental disabilities.

The company aims to empower individuals with special needs, advocating for inclusivity and independence through services and support in their homes or communities rather than in institutional settings. ADID Care operates 12 single-family residences with nursing staff assistance.

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Uncover Profit Opportunities

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Small business owners building the skills to manage and grow a business can tap into B:Side University, a free web-based platform that breaks down complex topics into clear, actionable guidance that aims to help entrepreneurs navigate everything from financing to daily operations. B:Side University is hosting a live session on Zoom on June 3, 2026, to help business owners uncover profit opportunities.

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No Loan Collateral? No Problem

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Small businesses that have been in operation for at least six months may be eligible for a collateral-free loan. The Credit Builder loan is an entry-level loan designed to help New Mexico businesses build or strengthen credit while accessing working capital. The Rural Express loan is similar and is for businesses located in rural areas of New Mexico. Neither Credit Builder nor Rural Express requires collateral, and both are offered by the nonprofit Community Development Financial Institution (CDFI) known as B:Side Fund.

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