Predictive Analytics Isn’t Just for the Big Guys

Image courtesy of Carlos Muza. Article by Sandy Nelson.

Predicting consumer behavior can be an obsession for businesses, no matter what their size. Big corporations dedicate entire departments to divining what people will want next so they can be first to offer it, and they invest massive amounts of money into predictive analytics—the mining of massive sets of data for patterns and trends in hopes of giving businesses a competitive edge by helping them predict the future.

Smaller businesses typically don’t have the means or need to invest in the sophisticated types of data crunching that their larger cousins do, but smaller-scale data analysis tools can help them track past and real-time trends and behaviors so they can make fact-based decisions about how to allocate resources. Continue reading

Funds aim to spur growth of six Native American ventures

Bison Star Naturals owners Jacquelene and Angelo McHorse with daughter Judy. Article by Damon Scott.

(note from editor: The RDC now manages the Tribal Economic Diversity Fund, more information here )

Bison Star Naturals is one of six enterprises that shared $60,000 of investment in 2018 as part of the Native American Venture Acceleration Fund program administered by the Regional Development Corporation. NA VAF aims to create jobs by boosting revenue and advancing the business goals of Native American-owned Northern New Mexico companies.

Jacquelene and Angelo McHorse, owners of Bison Star Naturals, sought the funds to launch a line of liquid jojoba and yucca root soap to augment the bar soaps and lotions the business is known for.

“We also are expanding our line to include our unscented lotion,” Jacquelene said. “The funding allows us to release a new product line and expand our current offerings — which are great leaps for our small business.” Continue reading

Loan Keeps Bakery at Top of Critics’ Lists

Pratt and Chris Morales in their Albuquerque bakery, Golden Crown Panaderia. Article by Sandy Nelson.

It’s one thing for a bakery to boast about its own tasty products, but it’s quite another for the publisher of a foodie blog to broadcast rave reviews from around the world and add a few superlatives of his own.

Gil Garduño, publisher of Gil’s Thrilling (and Filling) Blog, has eaten at more than 1,000 New Mexico restaurants over the past decade and calls Golden Crown Panaderia “the very best bakery in Albuquerque.” In a mouth-watering 2016 review, Garduño describes the artisan breads, pizzas and pastries that the family-owned, Old Town-area business has been making since 1972 and adds, “This humble Panaderia has been consistently ranked by TripAdvisor, the world’s largest travel community, as one of the top five out of 1,235 restaurants in the Duke City. Golden Crown receives similar praise from Yelp, while Lonely Planet, a French publication, calls Golden Crown ‘Albuquerque’s best place to eat.’ ” Continue reading

Delegation Equals Liberation for Small Business Owners

Product shipment preparation is one task that could be delegated. Article by Sandy Nelson.

Sooner or later, an entrepreneur has to know his limits and acknowledge that some tasks can and should be done by others to allow him to focus on the bigger picture. That requires delegation — trusting others, whether subordinates, partners or independent contractors, to complete an assignment as directed.

As obvious as that sounds, an entrepreneur can have a hard time trusting others with his “baby,” ultimately defeating many business objectives and stunting the company’s natural growth.

Many businesses in New Mexico start small, with the owner doing all the work that’s required to get off the ground. Success only increases the workload, and the owner who doesn’t delegate eventually will find her attention pulled away from mission-critical decisions into fussing with day-to-day minutia — answering phones or emails from clients or vendors, filing, blogging — or running in place trying to accomplish tasks outside her expertise. Continue reading

Even a Small Management Team is Essential to Startup Success

Article by Sandy Nelson

While it’s normal for the owner of a new business to go the do-it-yourself route, either for lack of money or sparse human resources, no one individual can perform every task associated with nurturing a startup and do all of them well.

The person who sets the idea in motion might not have a clue how to keep books and end up avoiding this essential skill in pursuit of more interesting or gratifying activities, such as networking and prototype creation. Continue reading

Innovation Vouchers help NM technology businesses thrive

Image of Teeniors. Article by Jason Gibbs.

Early-stage science and technology companies in New Mexico occasionally need a little boost, and the state’s Innovation Vouchers program, first launched in 2017, is there to lend a hand.

Managed by the New Mexico Economic Development Department’s (EDD) Office of Science and Technology, the program offers competitive grants of small amounts — $2,000 per individual per award — to help a company during critical moments of growth and development.  According to Jessica Mraz, communications and marketing coordinator for the EDD, Innovation Vouchers build on the state’s history of successful research and development and help to commercialize innovative technologies from the state’s research universities and federal laboratories. Continue reading

Businesses Needed to Support New Mexico’s Growing Film Industry

Lights, Camera, Profit: The film industry provides ample opportunities for NM businesses. Article by Jason Gibbs.

With New Mexico gaining a reputation among film production companies, local businesses are needed to help fill a growing demand for services as more television shows and movies shoot in the Land of Enchantment.

The New Mexico Film Office reports nearly $506 million in direct spending in the state during 2017, and productions including “Godless” and “Waco” are racking up Emmy nominations by the fistful. This has put the state in the spotlight and local businesses are increasingly needed to provide an array of goods and services in addition to locations and crews. Continue reading

NMSBA Program Brings Small Businesses, National Laboratories Together

Visit Honeymoon Brewery Dec. 8 for their grand opening in Santa Fe. Article by Jason Gibbs.

The crew from Santa Fe’s Honeymoon Brewery is raising a glass to the New Mexico Small Business Assistance Program and offering a hearty “salud” to David Fox of Los Alamos National Laboratories.

The cause for celebration? The successful pairing of a small-scale kombucha brewing business and a scientist at one of the nation’s premier research laboratories that was made possible through the NMSBA, a free program that gives small business owners in New Mexico access to the resources available at both LANL and Sandia National Laboratory.

For Honeymoon founders Ayla Bystrom-Williams and James Hill, working with LANL’s Fox allowed them to refine their brewing process and scientifically cut through a trial-and-error development process to better understand how to achieve the particular flavors they sought. Continue reading

Videos aim to reinforce MainStreet message

Article by Damon Scott

New Mexico’s 30 MainStreet communities support small businesses across a large and diverse state, but organizers admit it can be tough to explain exactly what the MainStreet program does and how it impacts local economies.

Four new videos aim to clarify the MainStreet message that business opportunities can be leveraged by the program.

Rich Williams, co-director of New Mexico MainStreet, which falls under the New Mexico Economic Development Department, said the program is more than a dollar value of ROI. “While we like to measure public dollars in return on investment or job creation, this leaves out the qualitative impact of building economically healthy communities,” he said. Continue reading

Startup Resources Intrinsic to Business Success

With help from Accion, ‘magic,’ passion, comfort with risk are other key ingredients.

Daven Lee, Owner of Love+Leche; Article by Sandy Nelson

Borrowing money to start or build a business entails taking risk — not just for the lender but also the borrower. But unless the entrepreneur has rich relatives or massive savings to draw on, securing capital usually requires multiple loans over many years to start and expand a business.

Daven Lee has tapped into New Mexico’s many small-business resources over nearly two decades to turn Love + Leche from a home-based maker of handmade soaps and lotion bars — made with milk from her own goat herd and other natural products — for retail sale into a viable year-round business that gets about half its revenue from wholesale markets throughout the U.S. and in Mexico, England and Australia. Continue reading