Category Archives: Articles

Social Media: Essential Tool for Business Recovery

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Social Media

The social media community is a lot like a real-world neighborhood where people ask their friends for referrals to a hairstylist or mechanic or roofer. But businesses can use social media platforms like Facebook and Instagram proactively to market products and services in dynamic, interactive ways to the people who want them.

In that sense, social media is more potent than a website where people can learn about a business but can’t interact with the owners or other customers. Websites are a lot like online brochures, and they’re just as static. And few people see them if they don’t know what to look for or if the business doesn’t rank high on search engines.

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Albuquerque Company Secures Coveted ISO Registration

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Before joining ACME Worldwide Enterprises 13 years ago, Managing Director Eugene Moya had worked for large companies that were registered with the International Organization for Standardization (ISO). But he had never led a company through ISO registration and didn’t think ACME was big enough to warrant the investment of time and money.

After contacting the state Economic Development Department (EDD), Moya was referred to the New Mexico Manufacturing Extension Partnership (New Mexico MEP), a nonprofit that contracts with the state to help New Mexico companies navigate ISO registration.

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The Flavor of Success

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Carla Gallegos-Ortega’s homemade salsa were a hit with family and friends for as long as she can remember. In 2017, she entered the Salsa Festival in Albuquerque’s Old Town and enlisted her daughter and a few friends to help her produce 16 gallons of salsa in an outdoor tent.

She left that festival with an award and the ambition to become a food entrepreneur.

Later that same year, she discovered The Mixing Bowl, a commercial kitchen that offers a food-business incubation program and hourly kitchen rental. By June 2018, Gallegos-Ortega had a license for her business, New Mexico Sabor; a health department permit; training in best practices; and membership at the commercial kitchen.

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Business Support for Veterans

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The Veterans Suite at the WESST Enterprise Center in Albuquerque

New Mexico is home to more than 135,000 veterans, and almost half of them are under the age of 65. For those former service members interested in operating businesses, nonprofit organizations and state and federal agencies can help with business formation, certification, and contract acquisition that levels the playing field for vets that have spent their careers out of the private sector.

Veterans come to the private-sector workforce with a lot to offer, including advanced training in specialized fields such as logistics, security, information technology, personnel management and administration. They understand the complexities of doing business with the U.S. government and the importance of following instructions and protocol. They appreciate the need for teamwork and leadership, and they work well under pressure. In other words, veterans have the skills needed to start and manage a business.

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Relationships are key to successful economic development projects

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Medlin Ramps of California wanted to establish a presence somewhere between its North Carolina and West Coast facilities. After visiting relatives in Alamogordo, the company CEO inquired about potential local properties and financial incentives.

Laurie Anderson, executive director of the Otero County Economic Development Council, acted quickly to demonstrate Alamogordo’s business readiness. Working with local connections, she and her project team helped the company transform an abandoned and derelict Walmart building into a 30,000 square foot facility that began manufacturing industrial ramps in February 2020.

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Libraries Poised to Become Post-Pandemic Entrepreneurial Hubs

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Loma Colorado Library Rio Rancho NM
Rio Rancho’s Loma Colorado Public Library created a business hub where WESST offers workshops.

When New Mexico libraries finally return to pre-pandemic hours and services, many will offer even more resources than they did in the past, especially to entrepreneurs.

Public libraries are ideal places to nurture people who want to start their own businesses: They are community hubs with deep roots, and local librarians are portals to knowledge, tools, and ideas that can create jobs, build the local work force, and drive development. Libraries are trusted, safe and welcoming spaces that offer culturally and economically diverse patrons free access to computers with internet access, meeting rooms, and other spaces where entrepreneurs can meet and brainstorm.

Libraries can be entrepreneurial centers in some of the same ways business incubators are, because they provide networking opportunities, vast resources and a platform for information sharing. And they can support the next generation of entrepreneurs without the expense of building, maintaining and managing a separate, limited-use facility.

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Lender’s Loyalty Sustains Business Growth for Disabled Vet

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Ron Edwards knew he would start his own business one day, but the path to launching Santa Fe’s Focus Advertising Specialties was paved with a variety of jobs and small-business ventures.

The most influential of his early occupations was his overseas service in the Marines, Edwards said. Thirteen weeks in basic training and four years in the military “challenged me in different ways,” he said. “I learned that I can go further than I think I can.” 

Working within fixed budgets also taught Edwards how to keep operations tight.

Those lessons in endurance and efficiency prepared him for the challenges of civilian life. Edwards started a wood-finishing business and restaurant in Crested Butte, Colorado, and then moved to New Mexico. After suffering a debilitating back injury at a construction site in 2002, his days of working physically demanding jobs was over.

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WESST and Client Navigate Pandemic Problems Together

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Amanda Davison, CEO of The Family Connection

When the novel coronavirus pandemic reached the U.S. early this year, many patients stopped seeking in-person treatment at The Family Connection, a mental-health provider with offices in Albuquerque, Rio Rancho, Los Lunas and Santa Fe. Even though the business was considered essential and thus permitted to operate during statewide shutdowns, cancellations escalated.

“Initially we were unsure of what it was going to look like,” said Amanda Davison, a licensed marriage and family therapist and company CEO. She and her 32 employees developed a hybrid approach, treating some patients in traditional settings and counseling others using online telemedicine platforms.

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DreamSpring Helps Salsa Manufacturer Meet Increased Demand During Pandemic

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When the first wave of coronavirus hit the United States in early 2020, Arian Gonzales and her husband, Richard, didn’t know how the pandemic would affect their 20-year-old Albuquerque company and the employees who produce its award-winning salsas.

Fearful that Cervantes Food Products Inc. would be forced to halt production for two months and that they would lose their five employees, the couple contacted DreamSpring—a multi-state community development financial institution (CDFI) based in New Mexico—to apply for a Payroll Protection Program (PPP) loan.

The emergency loan allowed the Gonzaleses to keep paying their employees while the company spent available cash stocking up on jars, lids and other packaging that was expected to become scarce. And it’s a good thing they did because the company was deemed “essential manufacturing” under Gov. Michelle Lujan Grisham’s emergency order, and demand for its products quickly skyrocketed.

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2020 Economic Development Course Goes Online

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Participants in the 2019 NM Basic ED Course

Rather than cancel the annual New Mexico Economic Development Course in the face of COVID-19, organizers are pleased to announce the “Basic Course,” as it’s colloquially known, will be delivered online in 2020.

Students will begin the six-week course in mid-July via Zoom. Lectures, discussions and case studies will be conducted remotely and over a longer time frame than in previous years, allowing people who couldn’t attend in person in the past to participate from their office or home.

“We wish we were convening the course at Western New Mexico University this year, as we’ve done for decades,” course director Noreen Scott said. “With COVID-19 still such a looming threat, that’s just not possible; but we’re as resolved as ever to teach community leaders how to marshal their economies to recovery.”

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