Knowing When to Hold and Fold Works in Business and Poker

Barbara Kline

Barbara Kline, Founder and President, Breakthru Communications

In some ways, starting a business is a lot like playing poker: An entrepreneur always has to weigh the odds, give herself room to maneuver and know when to hold or fold.

According to recent data from the U.S. Small Business Administration, 31 percent of businesses fail within the first two years and half within five years. On the other hand, more than 25 percent of all business startups survive for at least 15 years.

A few — but not many — companies succeeded despite a firm hand on the till that kept them from taking a few risks by investing in growth and innovation. For every company that succeeded wildly right after the founder had mortgaged the house and maxed out the credit cards, hundreds went bankrupt or were saddled with debt for many years.

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2020 Campaign Supports, Celebrates Entrepreneurs

By Kathy Keith, Executive Director (center); pictured with RDC team members Monica Abeita and Gail Gordon

By Kathy Keith, Executive Director (center); pictured with RDC team members Monica Abeita and Gail Gordon

The Regional Development Corporation and its partners are launching the 20/20 Campaign to celebrate the entrepreneurs who have started small businesses in Northern New Mexico, creating jobs, driving innovative industries and providing a solid economic base for our communities.

The 20/20 Campaign aims to recognize and support 20 high-growth companies that could potentially grow to double or triple in size within eight years — by 2020 — to become major employers in Northern New Mexico. A handful of businesses every year will be selected by the collaborating partners, which are service providers, economic development organizations, city and county governments and entrepreneurial support organizations from Española, Los Alamos, Santa Fe and Taos. The first crop of 20/20 companies will be announced on October 4th, 2012 during a “Spirit of Innovation” event.

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Lunches Give Businesswomen a Chance to Find Clients, Make Contacts

 

Jennifer Craig

Jennifer Craig, Regional Manager, WESST Las Cruces

Networking is a form of marketing that exponentially increases the influence that a professional or business owner can have when searching for new markets or clients. WESST, a nonprofit that helps build small businesses in New Mexico, used the occasion of Women’s History Month in March to teach women entrepreneurs how to use this powerful tool: The organization’s Las Cruces enterprise center started an Empowering Women in Business Networking lunch meeting so clients and other women could mingle, share ideas, get acquainted and help one another.

The gatherings started small — about three dozen women — but that number nearly doubled by June, suggesting that WESST had tapped into an unmet need.

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National Lab Assists Dental Implant Developer with Technical Problems

Information Sessions Coincide with Next Funding Deadline

Monica Abeita

Monica Abeita, Regional Development Corp. for NNM Connect

Three New Mexico men – metallurgist Terry Lowe from Metallicum, a subsidiary of Manhattan Scientifics; designer and manufacturer Dan Blacklock from Danlin Products; and dentist and educator Walt Schuman from BASIC Dental Implants — recently collaborated to develop, manufacture, and market dental implants that use an enhanced variant of titanium made by Manhattan Scientifics. Titanium improves the way dental implants are anchored into the jawbone.

But the team needed special equipment and expertise to evaluate and describe the distinctive characteristics of their breakthrough material, which goes by the trademarked name of Biotanium. The partners applied for help from the New Mexico Small Business Assistance program – a joint project of Los Alamos and Sandia national laboratories and the state of New Mexico. Continue reading

Telling a Story that Drives Investment

Trevor Loy

Trevor Loy, Partner, Flywheel Ventures

When presenting an opportunity to investors, entrepreneurs usually begin by describing their invention and explaining why people need it. Next they present the financial team’s projections about what customers would probably pay for the product or service and what the entrepreneurs want to charge. They end by introducing the entrepreneurial team and detailing members’ credentials.

This approach is the inverse of what venture capitalists like me care about and consider when evaluating an investment. I want to hear about a venture the way I want to read a book or watch a movie: I want a story. Who are the protagonists and the other main characters? What goals do the characters hope to achieve, and how valuable would the goal be if it’s reached? What challenges do the characters anticipate and how will they respond to them? Finally I want to know my role so I can decide if I want the part.

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Video Studio to Connect Businesses to Resources

Doug Lee

Doug Lee, Managing Director, WESST Enterprise Center

A digital media studio that opens soon at the 3-year-old WESST Enterprise Center business incubator in downtown Albuquerque will provide more resources to entrepreneurs and small businesses in New Mexico.

When the Comcast Digital Media Studio opens in July, WESST will have a studio to film workshops we can then stream live to all our offices in New Mexico.  This means our workshops will have a uniform message for our resident and non-resident clients, regardless of whether they’re based in Albuquerque or at our satellite offices in Rio Rancho, Santa Fe, Las Cruces, Roswell and Farmington.  Of the estimated 1250 business incubators in the U.S., fewer than six have video studios.

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Early Planning Can Help Owner Live Off Assets From Business Sale

 

Priscilla Dakin

Priscilla Dakin, Dakin Business Group Business Brokerage

Many business owners dream of selling their business at a price that will pay them in retirement what they earned while working. The ones who achieve this goal start planning and preparing well before retirement by saving a portion of personal income from the business in retirement accounts and diverse investments and by managing the business so it’s offered for sale at the peak of its success.

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Federal Funding Still Good for Small Technology Firms

Congress in December voted to continue two federal programs that offer funding to small businesses involved in technology and innovation. The Small Business Innovation Research Program (SBIR) and the Small Business Technology Transfer Program (STTR) were reauthorized as part of the National Defense Authorization Act, ensuring their continued funding.

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Pricing a Product Takes Research, Objectivity

 

Betsy Gillette

Betsy Gillette, Director of Market Research & Planning, TVC

Pricing a product really isn’t that complicated, even for high-tech products; it’s just a matter of using educated judgment. Before settling on a price, the entrepreneur must assemble facts about the competition and customer base and know what the product cost to produce, among other things.

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Fund Accelerates Product Commercialization

Monica Abeita

Monica Abeita, Regional Development Corp. for NNM Connect

A $100,000 award from the Venture Acceleration Fund in 2011 helped Santa Fe startup Vista Therapeutics speed up the commercial introduction of the NanoBioSensor, which employs nanowires to measure in real time the multiple blood proteins and other biomarkers the body produces in response to trauma or disease. Biomarker measurement is especially critical for emergency room doctors, who have little time to gauge the severity of a patient’s condition and choose a proper intervention. Benefits continue during recovery, when ongoing monitoring is essential.

As the first commercially available device capable of such on-the-spot analysis, the NanoBioSensor is expected to improve the lives of people and also reduce the suffering of research animals: Pharmaceutical scientists and other biomedical researchers often must sacrifice many animals to obtain sufficient blood or tissue samples for analysis of biomarker changes over time. The sensitivity and rapidity of Vista’s sensor will allow many biomarkers to be monitored with a simple nick of the research animal’s tail or ear.

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