Deciding what direction to take a business is isolating for the owner of a small business — especially a sole proprietor. Relatives and friends can offer advice and opinions, but they often lack the expertise to provide the informed, objective counsel the entrepreneur needs.
That’s when a mentor is handy. A mentor is both coach and sage — someone who’s versed in the challenges of running a company and ready to share knowledge with others who need help with business strategies, resources and goals. The best mentors empathize with the people they’re helping and aim to empower them to anticipate and overcome obstacles.
The junior partner in this arrangement isn’t a passive disciple, and the mentor’s word isn’t gospel. Continue reading