What are the 5 Cs of Credit?

Owners looking for a loan for their small business should be familiar with the 5 Cs of Credit. Character, capital, collateral, capacity, and conditions determine if a traditional lender will offer a loan to a business owner. New and aspiring business owners can learn about the 5 Cs of Credit on Thursday, October 2, 2025, in a workshop hosted by the nonprofit lender WESST.

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Financial Statements Tell the Good and Bad

Financial statements are a business owner’s best friends when the owner takes the time to look at them. They indicate the good and bad of a business’s operations. Financial statements such as the Balance Sheet, can be a snapshot in time, while others, like the Statement of Cash Flows, Budget vs. Actual Income Statement, and Profit and Loss Statement, show trends over time. All of them are essential for knowing how the business is performing.

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State’s Business Resources On Display

New Mexico offers an abundance of resources to help new and established businesses reach their goals. Many will be on display at an expo-style event on August 29, 2025, in Santa Fe. The event is open to the public, and participants are encouraged to walk around, meet institutional representatives at their tables, and engage in informal conversations about available resources and potential partnerships.

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Loan Funds a New Sense of Purpose

Cambri Gardner with her mother Tori Greer, RN
The Loan Fund helped Cambri Gardner change careers and find a new sense of purpose.

Cambri Gardner learned about the medical spa industry through her mother, a registered nurse working at a Colorado medical spa. Gardner now works alongside her mother at Roswell Aesthetics & Wellness, the business Gardner purchased in 2023 with the help of the nonprofit lender The Loan Fund.

Gardner had spent much of her professional career in sales and was ready for a change. “Sales was not fun for me,” said Gardner. “I really didn’t feel like I was benefiting people.”

In 2018, Gardner began working at a medical spa and was soon studying to obtain laser certification. Becoming an esthetician gave her a new sense of purpose, she said. “Seeing the changes that benefit people not just on the inside but on the outside, I felt was more life-changing for me.”

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WESST Doubles Down to Help Businesses

The nonprofit organization WESST is strategically restructuring to serve businesses and startups throughout New Mexico well into the future. Much like the advice WESST consultants give business owners facing changes in the marketplace, WESST is responding to a volatile nonprofit-funding environment.

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Boost Your Publicity

The New Mexico Chapter of the Public Relations Society of America is hosting a “Meet the Press” event to help public relations professionals and businesses strengthen their ties to the media.  The July 31, 2025, event aims to deepen understanding of today’s media landscape and build stronger, more effective relationships with journalists and media outlets.

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