Jennifer Craig, Regional Manager, WESST Las Cruces
Networking is a form of marketing that exponentially increases the influence that a professional or business owner can have when searching for new markets or clients. WESST, a nonprofit that helps build small businesses in New Mexico, used the occasion of Women’s History Month in March to teach women entrepreneurs how to use this powerful tool: The organization’s Las Cruces enterprise center started an Empowering Women in Business Networking lunch meeting so clients and other women could mingle, share ideas, get acquainted and help one another.
The gatherings started small — about three dozen women — but that number nearly doubled by June, suggesting that WESST had tapped into an unmet need.