Roberta Easter dreamed of keeping her ancestor’s craft alive when she started Enchanting Soap Collections. Joined by her daughter, Chrystal Trykoski in 2022, the pair worked from Easter’s home, creating hand-poured soaps of unique designs with no two the same.
In 2025, Easter and her daughter moved the business into the WESST Enterprise Center business incubator, giving them room to grow, scale, and dream bigger than ever. As WESST incubator tenants, Easter and Trykoski are receiving operational support and resources that are already accelerating the company’s growth.
Barely a year after moving to the incubator, Enchanting Soap Collections was selected as one of nine businesses from a national applicant pool of 120 to pitch at a national airport concessions competition in St. Louis sponsored by the Airport Minority Advisory Council (AMAC). Contestants presented their concepts before a distinguished panel of airport concessions and travel retail executives who evaluated businesses based on innovation, scalability, and market readiness to sell their products in United States airports. While they did not advance to the next round of the competition, Easter and Trykoski are still winning big: they were invited to showcase and sell their products at the 41st Annual AMAC Conference in Maryland in June 2026.
