Resilience and Credit Support Native Owned Business

Small businesses in rural and tribal communities often lack access to affordable credit—especially during health or economic crises—putting their survival at risk. Resilience and credit from the nonprofit lender RCAC helped Native American-owned Earth & Sky Floral Designs get back to business after a health setback.

Earth & Sky Floral Designs and Gallery, LLC is a 100% Native American woman-owned business located on the Pueblo of Laguna reservation. Owned by Shayai Lucero of the Acoma and Laguna Pueblos, the business provides full-service floral arrangements for weddings, funerals, birthdays, holidays and local ceremonies. Shayai operates the shop from a renovated lodge on her property and employs seasonal part-time help during peak times like Mother’s Day and graduations. 

In 2023, Shayai faced a series of severe health setbacks—including a COVID-19 infection, complications and hospitalization—that forced her to close the business for seven weeks. Without incoming revenue and facing more than $49,000 in medical bills, the future of Earth & Sky Floral Designs was in jeopardy. But it quickly became clear the shop played a vital role in the life of the community. Shayai’s customers rallied behind her, affirming that the business was essential—not just as a service provider, but as a trusted part of local traditions. 

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What is an Entrepreneur?

According to Lorena Schott, entrepreneurs pop up in all types of industries and can have widely different backgrounds. “Really anyone can be an entrepreneur, given the idea and the right tools to develop it into a functional business,” she said.

Schott should know. The director of marketing communications at WESST has met thousands of entrepreneurs since joining the business development organization in 2009. WESST is a nonprofit organization that offers business consulting, workshops, financial resources, business incubation, and support to help entrepreneurs start and grow a business.

“An entrepreneur is someone who sees a need and takes on the financial risk to start a business to fill that need,” she said in a WESST blog post. “It may sound vague, but that’s the point; there is no cookie-cutter entrepreneur…”

Schott contrasts the ‘classic’ entrepreneur — someone who creates a business like a new restaurant or a tech start-up — with today’s entrepreneurs. “There has been a shift in the global job market that has opened the door for entrepreneurship to become more mainstream,” she said.

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Get Insight from a Debt Schedule

Leslie Hoffman

Leslie Hoffman, V.P. of Lending and Client Service, ACCIÓN New Mexico ∙ Arizona ∙ Colorado

The last few years have been a bumpy ride for many small businesses. Sales may have slumped. Costs could have gone up. Small business owners have weathered this economic storm with a courageous combination of resilience, creativity, clarity and passion. Those who have been able to keep their doors open understand that important fundamentals about how to manage money in a small business are as true today as they’ve ever been.

Financial institutions do not want saddle people with loan payments they cannot afford. Community-based lending organizations, such as ACCION New Mexico •Arizona •Colorado, are in the business of helping people understand their financial health and providing access to healthy business credit.

That credit is a tool, and like all tools, performance must support its cost. Lenders do not want credit to become overwhelming and prevent a small business from reaching its goals. Continue reading