The New Mexico Tourism Department is hosting a series of “roadshows” to help tourism businesses understand how to work with international tour operators and grow their business through the global travel trade. The events will be held in Albuquerque, Santa Fe, and Las Cruces from April 7 to April 9, 2026, in conjunction with the tourism authorities of the three cities.
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Get Marketing Help from NM True
Businesses in the tourism sector can get financial assistance for advertising by participating in the New Mexico Tourism Department’s Cooperative Advertising program. Applications to participate in the fiscal year 2023 will be accepted March 1 through April 8, 2022, but applicants are required to complete the Partner Priorities & Situation Assessment Survey by February 7 to be eligible for funding.
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