Buy Local to Help Your Community

Red River, NM

Consumer studies and statistics are clear: There’s value in buying locally, especially during the holidays. Local businesses are more than twice as generous to hometown nonprofits that fulfill community-specific needs, according to the American Independent Business Alliance (AMIBA), and they are more loyal and accountable to the people they employ and live among. Local businesses are typically small, and this sector of the economy employs about half of the private sector workforce.

Shopping locally reduces environmental impacts associated with transportation. It supports businesses that offer products and services that reflect local tastes and a community’s distinctive character.

But the best reason to spend money at a local business rather than an absentee-owned business — including during the critical holiday shopping season — is the financial recycling that results.

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‘Tis the Season

New Mexico businesses rely on the support of local consumers all year, but the holidays are especially critical for many small and local merchants, particularly those on Main Street. Customers who shop locally support small community businesses and the people who work for them. They also keep tax money in the community, where it can be recycled and multiplied to pay for first responders, parks, and community centers. It’s an important proposition because many cities, towns, and villages derive as much as 85 percent of their annual revenue from gross receipts tax (GRT) proceeds.

Not sure where to start your holiday shopping? A number of organizations have created lists of locally-made products and vendors. Here are a few:

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