Les Mathews, Mesa Capital Partners
Business owners who obtain outside equity – whether from family, friends or institutional investors – quickly learn money has strings attached.
Most outside equity providers want to get repaid over a reasonable period of time and at a very good rate of return. In exchange for providing capital, they obtain a piece of the company, thereby becoming business partners.
Julianna Martinez-Barbee, Director, NMSBDC at Northern NM College
Professional publicists recommend press releases to deliver business news to the media for broadcast to potential customers. Publicity of this kind is free and can often be done by a business owner or someone who works for her company. If the media publish the story, the business stands to gain the goodwill of existing customers and attract new ones. The result can be increased sales at a cost of only the time it takes to write and distribute the release.
But the average newsroom receives hundreds of emails and faxes every day, only a fraction of which are published. Competition for print space and airtime means press releases need to be creative, factual and informative. They must provide content the media believe its readers, viewers and listeners want.
Elaine Palin, Advisor, PTAP at Santa Fe Community College
In times of economic upheaval when private sector output slows, government contracts may mean the difference between running a company at profit rather than loss. The Procurement Technical Assistance Program, set up by the New Mexico Small Business Development Network in 2009, is a non-profit organization that helps small businesses obtain government contracts.
John C. Woosley, District Director, SBA NM District Office
Janice Lucero was convinced people would pay a little more to renew their driver’s license or car registration if they could do it quickly from a convenient location with friendly service. Lucero turned her conviction into MVD Express, a $5 million company that serves 22,000 customers a month from its 11 New Mexico locations. Lucero’s success and community involvement led the U.S. Small Business Administration to name her the New Mexico Small Business Person of the Year. The award earned Lucero a trip to Washington D.C. where she’s in the running for national recognition.
The New Mexico district of the U.S. Small Business Administration will honor Lucero and other small-business leaders from 11:45 a.m. to 1:45 p.m. June 2 at the state’s Small Business Week Award Celebration luncheon at Embassy Suites Albuquerque Hotel, 1000 Woodward Place N.E.
Monica Abeita, Regional Development Corp. for Northern NM Connect
When Scott Laidlaw and Jennifer Harris created Ko’s Journey, a game designed to teach math in middle schools, they weren’t sure how to get it into the marketplace. With help from MBA students participating in a summer internship program at Los Alamos National Laboratory, they are now better prepared. The students helped them target interested schools and made recommendations to market their product on the Internet.
Sandra Taylor Sawyer, Director, NMSBDC at Clovis Community College
Cash-flow imbalance is the leading cause of business failure in a healthy economy, according to the U.S. Small Business Administration. So when the economy is sputtering toward its prior vigor, it’s more urgent than ever to maintain a balance between what’s flowing into the business and what’s flowing out.
In business, cash is king. It’s used to pay short-term bills, cover unexpected emergencies and invest for future business needs. Savvy business owners look beyond income and expenses by keeping an eye on cash to manage all cash inflows and outflows.
Stacy Sacco, MBA, VP Marketing at WESST
Small-business owners focused on increasing sales sometimes turn to prospect lists – names of potential customers researched on the internet or purchased from a marketing firm. Even if the selection criteria are finely targeted, “cold calls” made from these lists result in fewer sales than calls made to people with whom there is a personal relationship. The key is to turn unknown potential customers into personal connections.
One approach is to generate an ongoing prospect list from public announcements about people who have won industry awards or reached achievements of note, and use the announcement to make a personal connection by sending a letter of congratulations. The letter should be written and addressed by hand, and suggest how doing business together can make the award-winner become even more successful.
Don Bustos, Director, NMSBDC at Luna Community College
Almost half of U.S. businesses are based in the business owner’s home, according to the U.S. Small Business Administration, and that number might grow as more people decide to go into business for themselves.
Those planning to launch a home-based business in New Mexico need to understand the zoning laws that apply in their area. Depending on where one lives in the state, zoning laws are enacted by city or county officials.
Monica Abeita, Regional Development Corp. for Northern NM Connect
This year marks the tenth anniversary of the New Mexico Small Business Assistance program, created by the state Legislature in 2000 to provide technical help from Los Alamos and Sandia national laboratories to small businesses throughout the state.
At the 2011 NMSBA Innovation Celebration, held April 7 at the Indian Cultural Center in Albuquerque, laboratory officials recognized 12 small businesses that have participated in the program. The businesses are in both urban and rural communities of New Mexico, and include agricultural companies, medical technologies and an irrigation district.