Small Steps and Passion Inspire ‘Pura Vida’

Buen Provecho Albuquerque is the only restaurant in New Mexico and one of only a handful in the United States that is 100% dedicated to “the taste of Pura Vida” — the flavors of Costa Rica. The restaurant, operating out of a charming space at El Vado open-air food hall in Albuquerque, is a labor of love for chef and owner Kattia Rojas. “Buen Provecho is my dream,” she says. “It’s my baby.”

Today, Kattia enlists 15 part-time staff to help her serve up to 400 plates a day from her restaurant, run a catering operation, and hand-roll tamales available for mail order across the country from a commissary kitchen. But in the beginning, it was just Kattia and her devoted husband and business partner, William, dishing out Costa Rican specialties at area farmers markets.

With a creative streak a mile wide and a zest for delighting her customers, she expanded her market menu week by week. “We started with tamales but then I said, ‘Oh! I think I can bring pastries.’ And then, ‘Oh! I think I can bring jams,’ and then ‘Oh! I think people will love my dessert.’ So by the end, I had like 30 different products in my little, tiny car,’” she laughs. “And every week was a task to load everything and go to market and come back with no space.”

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