Many innovators wouldn’t dream of launching a business without a plan and a pile of money, but that’s precisely the “lean startup” approach that advocates say is revolutionizing and democratizing entrepreneurship.
The methodology, introduced in 2011 by serial entrepreneur and startup coach Eric Ries, shuffles the traditional deck by putting the cart (the product or service idea) before the horse (the business organization), “selling” the wares before investing time and money building something that customers don’t really want.
If it sounds counterintuitive, it’s because the conventional business development template begins with a business plan, followed by a search for financial backing and recruitment of a core management team. Continue reading