As you prepare to navigate the somewhat confusing waters of raising capital for your existing business or new idea, answer this question first: why did you or will you start the business in the first place? The answer to this fundamental question has a large impact on the type of capital you should pursue.
Venture capitalists generally classify entrepreneurial businesses into two types: growth businesses and lifestyle or legacy businesses.
Lifestyle businesses are generally started by entrepreneurs who, not surprisingly, are interested in the lifestyle of running their own business. This does not mean that they are lazy or unwilling to work – quite the opposite. These entrepreneurs are hard-working and driven, but their primary goals are to be their own boss and to have control over what they do. Lifestyle entrepreneurs closely control all aspects of their business, including finances, sales and marketing, and operations. They tend to be focused on a local market need, and they usually do not have an exit strategy – they expect to own and run the business indefinitely. Continue reading