Category Archives: General Business Advice

Venture Capitalists Put Market Before Product

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Trevor Loy

Trevor Loy, Partner, Flywheel Ventures

When searching for investors, many entrepreneurs and inventors first present their product or technological innovation and then vaguely present the target market as “people who need this product.” But this isn’t how customers think when deciding whether to spend money.

Consumers start with a problem or “pain point” they desperately want to go away. They watch for anything that proposes to solve this problem. Discovering it, they decide whether it’s affordable or whether another product offers a better or cheaper solution. They might even decide they’re willing to live with the inconvenience if the solution is too costly.

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WESST Helps Artisans Get the Right Price

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Kim Blueher

Kim Blueher, Director of Lending, WESST

WESST is a statewide small-business development and training organization that works with many small-scale entrepreneurs who have never accounted for all the underlying costs of getting their product or service to market. Some haven’t asked themselves how to know they’re operating at a profit and how few sales they can make and still break even.

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Jobs Act Frees Cash for Small-Business Borrowing

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Floyd Morelos

Floyd Morelos, Vice President, Century Bank

One silver lining in the economy’s slow recovery is that deflated real-estate values have given many business owners the opportunity to purchase the building they’ve been leasing or to buy land on which they can construct a new building for their business. The federal government helps by offering loan guarantees through its 504 loan program. Under temporary provisions of the Small Business Jobs Act, the 504 program lets borrowers refinance mortgages on properties they already own.

Created in 1980 to encourage economic development, the 504 program has made it easier for businesses — the biggest job-creators in the country — to expand through the acquisition of assets. The program provides long-term, fixed-rate financing for the purchase of land, buildings, machinery, equipment and certain improvements. Continue reading →

Businesses Shift Focus to Veterans’ Needs

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Christy Valdez

Christy Valdez, President and CEO, ReForm Spine & Injury Care Center

As U.S. troops withdraw from Iraq and Afghanistan, the military’s focus is moving from international hot spots to hospitals and veterans centers at home. Images of service men and women striving to function with the loss of limbs stir compassion, but no images adequately portray the pain of those struggling to reintegrate into families and communities or those suffering from the debilitating effects of post-traumatic stress disorder (PTSD).

Nearly one of five recently returning veterans describes symptoms of PTSD. For Vietnam vets, the statistics are more alarming; 25 years after a 1988 study of Vietnam Continue reading →

Budgets Matter to Business

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Bobbi Hayes

R.A. Bobbi Hayes, CPA, CITP, CFE, CFF, CCIFP, Partner, Accounting & Consulting Group LLP

Business owners striving to make it through the tough economy need to know how cash flows in and out of their business. A good place to start is with a budget – a basic tool used to forecast when cash will be collected and when expenses must be paid.

Many owners of small and midsize businesses don’t take the time to create a budget, or they neglect to update the one they have. In this slow economic recovery, every dollar is precious and it’s more important than ever to know where money is going. Financial institutions also want to know; banks are beginning to require that borrowers include a budget with their loan requests.

Since a business budget is such a valuable tool, understanding how to create a good one is vital to obtaining successful results and improving a business’s chance of survival.

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Associations Take Members Beyond Networking

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Carol Wight

Carol Wight, CEO, NM Restaurant Assn.

Professionals sometimes make a critical mistake in their careers: they neglect to join their industry associations. After investing time and money in a university education or training program, they disregard the value of continued education, advocacy and other assistance that associations provide. With so much at stake in these difficult times, why would anyone want to go it alone?

Associations were created by people who saw the need for banding together to fight for common values and interests affecting their industry. While this is still the primary reason most people join, modern associations provide much more than they did in their early days.

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Don’t Risk Business Success With a Poor Presentation

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Bay Stevens

Bay Stevens, DTM, District Governor, Toastmasters Int'l District 23

Entrepreneurs looking for startup capital, expansion funding or customers are often the best spokespeople for their business or idea. Knowledge of their business plan or product is deep, and they are passionate about their business.

But not all entrepreneurs are good communicators. And when it comes to speaking in front of a crowd, few are born with the skills needed to keep an audience engaged. Fortunately, effective public speaking can be learned.

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‘Made in America’ Heats Up

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Yolanda Garcia Olivarez

Yolanda Garcia Olivarez, SBA Region VI Administrator

Joseph Armijo has consistently created jobs: his business added 12 employees over the past 10 years – about one a year. ButArmijo’s Albuquerque-based company, Four Winds Mechanical HTC/AC, may soon accelerate its rate of hiring. With help from the American Recovery and Reinvestment Act (ARRA),Armijonow has the resources to bid on large contracts that, if awarded, will allow him to quickly hire up to five additional employees. Four Winds Mechanical provides plumbing, fuel (gas) process piping, sheet metal work, and heating and air conditioning services, including equipment repairs.

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Small Business Publicity: Writing Effective Press Releases

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Julianna Martinez-Barbee

Julianna Martinez-Barbee, Director, NMSBDC at Northern NM College

Professional publicists recommend press releases to deliver business news to the media for broadcast to potential customers. Publicity of this kind is free and can often be done by a business owner or someone who works for her company. If the media publish the story, the business stands to gain the goodwill of existing customers and attract new ones. The result can be increased sales at a cost of only the time it takes to write and distribute the release.

But the average newsroom receives hundreds of emails and faxes every day, only a fraction of which are published. Competition for print space and airtime means press releases need to be creative, factual and informative. They must provide content the media believe its readers, viewers and listeners want.

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Government Contracting: A New Path to Increased Revenue?

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Elaine Palin

Elaine Palin, Advisor, PTAP at Santa Fe Community College

In times of economic upheaval when private sector output slows, government contracts may mean the difference between running a company at profit rather than loss. The Procurement Technical Assistance Program, set up by the New Mexico Small Business Development Network in 2009, is a non-profit organization that helps small businesses obtain government contracts.

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