Return on Investment Begins at the Drawing Board

By Finance New Mexico

By Finance New Mexico

Businesses invest lots of human and capital resources into marketing, asset purchases and outreach. Their goal is to generate the best return on every dollar spent, every hour worked and every keystroke made.

Return on investment, or ROI, measures how much money or other tangible benefits the business makes on every investment.

For example, if a business invests in a modern computer system to expand its reach and improve its service to Internet shoppers, the return on investment would measure how many new customers it gained and how much these newcomers spent. Continue reading

WESST’s Digital Media Studio Drives Economic Innovation, Job Creation

By Julianna Silva, Albuquerque Regional Manager, WESST

By Julianna Silva, Albuquerque Regional Manager, WESST

The Comcast Digital Media Studio at the WESST Enterprise Center is more than the sum of its state-of-the-art parts. Under the direction of managing director Russell Combs, the studio is a hive of business networking and creation.

“We didn’t want this to be just another studio where you can produce a Kickstarter video,” said Combs, who led the Erie Technology Incubator at Gannon University in Erie, Pa., before taking the job at WESST in March 2013. “We want to combine technology and entrepreneurial aspects. And that only happens if we bring together multiple groups, multiple resources and multiple opportunities.”

The studio, which formally opened in October, features video, sound, editing, lighting and streaming equipment that clients can use to produce and distribute multimedia presentations for commercial or educational projects. Continue reading

Bloomfield Businesses See Benefits of Lean Inventory Management

Claudia Serrano

By Claudia Infante, Projects Coordinator, New Mexico Manufacturing Extension Partnership

Irene Salasar of Twin Stars Ltd. and Cari Drake of Air Star Inc. had a business-to-business relationship for years but didn’t meet in person until both attended an October class on inventory control sponsored by the New Mexico Manufacturing Extension Partnership.

Salasar is the warehouse manager at Twin Stars, and Drake owns Air Star with her husband, Kenneth. Both Bloomfield businesses supply parts and services to the oil and gas industry, and both began working with Denise Williams, MEP’s local representative, to improve their inventory management systems.

Interventions began with site visits; separate classroom sessions on lean manufacturing principles helped managers and employees compare the inventory management ideal against their internal procedures. Continue reading

Learning to Negotiate With Suppliers Is a Business Art

By Sandy Nelson, Finance New Mexico team member

By Sandy Nelson, Finance New Mexico team member

Many businesses rely on suppliers or vendors for inventory, raw materials or services, and that makes contract negotiation skills essential to securing the best prices, terms and product quality. Becoming a skillful negotiator requires a business owner to know what his business needs and can do without and what materials costs are common in his industry. It also requires flexibility and a willingness to compromise — qualities that can lead to a sustainable business-to-business relationship.

Price isn’t everything: Sometimes getting the best price for a product requires a business to buy in volume or agree to inconvenient delivery schedules. Sometimes it means getting a product of lower quality. Not all businesses can afford this. Continue reading

New Model for Artists Borrows From Business

By Finance New Mexico

By Finance New Mexico

Making a name in the art world used to mean the artist toiled in obscurity and poverty, dependent on galleries and patrons to exhibit and champion his work. This notion — that artistic creativity and business savvy occupy separate worlds — was reinforced by art schools that taught students how to make art but not how to market or sell it.

An emerging, 21st century approach is that art making is a business and the artist should be at the controls — the chief executive officer of her own production and distribution network. This model borrows many ideas from the business world.

Get serious about sales. Artists should tear down the contrived wall between the creative and the commercial, because distribution of artwork is just as important as production. Continue reading

Workplace Safety Materials Put Accent on Spanish Speakers

Caution posting

By Finance New Mexico

Spanish-speaking people have been part of New Mexico’s work force for hundreds of years. But the dramatic growth of this population — driven largely by immigration — and the anticipated growth well into the future underscore the urgency of culturally tailored workplace safety training.

The Census of Fatal Occupational Injuries has consistently shown higher workplace fatality rates for Hispanic workers than for workers from other racial or ethnic groups, and these rates are highest among Spanish speakers born outside the U.S. Hispanic workers also suffer higher rates of nonfatal occupational injury and illness. Continue reading

Statewide Biz Calendar Promotes Business-Building Connections

By Holly Bradshaw Eakes

By Holly Bradshaw Eakes

New Mexicans never have to wonder where they can go to widen their professional networks or learn the skills that will grow their businesses or advance their careers.

The online Business Calendar — or Biz Calendar for short — offers the most comprehensive cache of information about the business events, workshops, meetings, certification classes and professional gatherings that are happening anywhere in the state today, tomorrow, next week and later in the year.

Public and private service providers use the collaborative web-based calendar to inform Continue reading

Public Banking Gets a Hearing at Symposium

By Finance New Mexico

By Finance New Mexico

With tighter credit standards that have resulted in fewer loans since the recession of 2008, some are backing an effort to open a publicly owned and managed bank in New Mexico. These advocates are holding a symposium in Santa Fe on Sept. 27 to educate the public and decide how to proceed.

State Rep. Brian Egolf (D-Santa Fe) has pushed for a statewide public bank for years, arguing it would keep more money at home and make it easier for businesses to secure capital. Continue reading

A Court for Every Conflict: Resolving Business Disputes in New Mexico

Stephen S. Hamilton

A clear, detailed contract with a dispute resolution clause is the best defense when a business and client disagree over performance or other conditions.

But even the most airtight agreement can’t inoculate a business from all potential conflicts with customers, partners or other businesses.

Simple arguments can be resolved through formal mediation or arbitration, but more complex disagreements require judicial intervention.

Different Courts for Different Conflicts

If a business believes a client or competitor has broken federal law, say, by infringing on a trademark or copyright, it can bring the case in state or federal court. Continue reading

Liability, Strategy Concerns Help Business Owners Pick Structure

By Finance New Mexico

By Finance New Mexico

The form a new business should take isn’t always obvious. Though many self-employed entrepreneurs begin as sole proprietors, an individual can structure her business in many other ways. The best structure is the one that fits her business’s strategy and size and offers the greatest protection from liability and taxes.

Flying Solo

A sole proprietorship, the simplest business form, is logical for many startups or solo professionals, such as consultants, private investigators or freelance writers. Continue reading