Free Online Tool Aims to Help Businesses Succeed in Las Cruces

By Finance New Mexico

By Finance New Mexico

The City of Las Cruces wants local entrepreneurs to know about a new software tool that can help them succeed by accurately assessing how their existing or prospective business compares to industry competitors.

The Web-based program, SizeUp, gives users immediate access to reliable data from public and private sources that they can use to make informed business decisions and write reality-based business plans.

SizeUp has an interactive map that allows businesses to benchmark their performance against that of their competitors, decide where advertising messages are most likely to be seen by their target audience and identify where to find customers, competitors and suppliers. Continue reading

Succession Planning Should Begin Well Before Owner Exits

By Finance New Mexico

By Finance New Mexico

Many small-business owners fantasize about what they’ll do when they retire, but most are too preoccupied with day-to-day survival to devote the same attention to what will become of the business once they’re gone.

Some expect to sell their business or take it public; others assume it’ll stay in the family if an heir or relative shows interest and aptitude. To protect their interests, small-business owners need an exit strategy that includes a well-conceived succession plan that also accounts for unexpected events, such as disability, financial collapse or death. Continue reading

Cross-Promotion Can Help Compatible Businesses Build Client Base

By Finance New Mexico

By Finance New Mexico

Sharing customers seems incompatible with a competitive marketplace, but examples of such cross-promotion are everywhere: the bank or coffee shop that occupies its own niche inside a supermarket, for example, or the fast-food chain that promotes a blockbuster movie with theme-related food offerings.

But the large corporations that take advantage of these strategic arrangements don’t have a franchise on cross-pollination. In fact, many small businesses have found that collaborating with a compatible business or businesses can be mutually beneficial: It can help all parties expand their outreach into new sales channels and build a client base while saving marketing costs. Continue reading

Students Get Small-Business Experience

By Carole Rutten, Deputy Director, Los Alamos National Laboratory Community Programs Office

Highlands University natural resources management professor Edward Martínez, right, talks with Eliza Montoya about her research poster at Research Day 2015; photo by Margaret McKinney/Highlands University

New Mexico Highlands University natural resources management professor Edward Martínez, right, talks with Eliza Montoya about her research poster at Research Day 2015; photo by Margaret McKinney/courtesy NMHU

Preparing college students for a career involves more than just filling their heads with knowledge. It includes giving them a realistic idea of what employers will expect from them once they graduate.

Several students at New Mexico Highlands University (NMHU) are getting this well-rounded perspective as part of a workforce development initiative of the university’s Achieving in Research, Math & Science (ARMAS) Center, the Las Vegas/San Miguel Entrepreneurial Network and Los Alamos National Laboratory’s Community Programs Office.

The collaboration supports small businesses in San Miguel County by providing meaningful work experiences for undergraduate students who are pursuing bachelor’s degrees at NMHU. Continue reading

New Mexico Film Conference Sheds Light on Entrepreneurial Opportunities

By Belle Allen, State Outreach Coordinator, New Mexico Film Office of the New Mexico Economic Development Department

The film industry in New Mexico offers numerous opportunities for entrepreneurs to get in on the “lights, camera, action!

To share information about state resources and growing industry trends with filmmakers, producers, accountants, studios, vendors, crew, actors and emerging media innovators, the New Mexico State Film Office is hosting the 2015 New Mexico Film and Media Industry Conference Oct. 29-31 at the Isleta Casino & Resort in Albuquerque.

Established players in the state’s vibrant film industry aren’t the only ones who could benefit from the workshops and sessions being planned: The event is a setting for savvy creatives and go-getters to find a niche in established service areas and to learn about unmet needs their products, properties and talents might fill. Continue reading

Consultants Help Yarn Cafe Owner Raise Business Profile

By George Kenefic, Director of Enterprise Empowerment, The Loan Fund

About a year after she had secured a small-business startup loan through The Loan Fund, Deborah Grossman got a visit from two consultants who work for the nonprofit lender. The pair — Joaquin Amador and Andrew Carrabus — dropped by Grossman’s Santa Fe store, Yarn & Coffee, to ask if she needed help with marketing, financial record keeping or any of the other tasks involved in starting and sustaining a business.

The timing was fortunate. “I was trying to figure out how to get more people in the door,” Grossman said of her shop, where people can buy yarn, knitting and crocheting tools and accessories, patterns and books or take a needle-craft class — and enjoy a cup of coffee, tea or cold drink at the same time.

Grossman strives to create a community atmosphere at her business housed in a stand-alone building tucked behind the Pantry Restaurant on Cerrillos Road and Fifth Street. Continue reading

Knowing When To Hire an Accountant Matters for Small Businesses

Businessman writing in an accounting ledgerAt some point in the life of most businesses, finances become complex enough that the owner decides to delegate financial oversight to someone with the training and expertise to provide more than basic bookkeeping or tax preparation services.

If the business is being audited, for example, the owner might hire an enrolled agent to represent it. Enrolled agents are tax-law experts authorized by the U.S. Treasury Department to advise and represent individuals, businesses and other organizations in such situations. Continue reading

Hire Right the First Time

By Amy Lahti, Consultant and Trainer, WESST

By Amy Lahti, Consultant and Trainer, WESST

Entrepreneurs and owners of small businesses are accustomed to doing everything it takes to move their business forward. But there comes a time when even the most efficient entrepreneur must call in help. For most startups and small businesses, hiring workers is the only path to growth.

Many early-stage entrepreneurs outsource work or find contract employees among friends and family. Even if a first employee is a friend of the owner, the business is subject to the laws governing employee-employer relationships as soon as the first paycheck is written. If the business thrives, the first employee will be one of many workers hired in the life of the business. Continue reading

Perfect Pitch: How to Avoid Common Presentation Pitfalls

By Finance New Mexico

By Finance New Mexico

If you’ve ever had to pitch a business or product idea to an investor or potential partner, you know the presentation can make or break the deal.

Because the stakes can be high, serious entrepreneurs quickly learn what to avoid when giving a presentation, whether it’s a 30-minute speech before a peer group or six-minute proposal to Demo Day investors. Continue reading

Ropes Course Builds Communication Skills

By Patricia West-Barker for Finance New Mexico

By Patricia West-Barker for Finance New Mexico

Unless you are an entrepreneur laboring alone in your garage, your company’s success may depend largely on the quality of the team you’ve assembled to conduct your business—whether that team is made up of two, 20 or 200 people.

To find out what makes high-performing teams tick, MIT’s Human Dynamics Laboratory monitored the communications of large numbers of people as they went about their work. The study, published in the Harvard Business Review in April 2012, found that “communication plays a critical role in building successful teams.” Face-to-face interactions (versus email, phone and text) were extremely important, as were the frequency of non-work related conversations. Continue reading