Old-School PR Can Raise Business Profile Without Stretching Its Budget

By Sandy Nelson, Team Member, Finance New Mexico project

By Sandy Nelson, Team Member, Finance New Mexico project

Small businesses that lack the bloated advertising budgets of their larger competitors can raise their profile with some old-school public relations techniques. Before launching a PR campaign, however, they should understand that PR is different from advertising.

When a business advertises, it pays to place its message on a highly visible medium — a newspaper, magazine, Internet website or billboard — or it pays for airtime on radio or television. It has complete control over the message, as long as the content doesn’t violate industry standards.

By contrast, the public relations approach aims to generate positive news coverage about the business by presenting newsworthy material to a media outlet in hopes an editor will reprint the press release as written or assign a reporter to write an original piece. Continue reading

Counterfeit Awareness Critical for New Mexico Manufacturers

By Claudia Infante, Projects Coordinator, New Mexico Manufacturing Extension Partnership

By Claudia Infante

Counterfeit products — from pharmaceuticals to steel parts to electronics — proliferate in the global economy, posing enormous risks to businesses and consumers.

Manufacturers lose big when warrantied products fail because of phony components, especially if injuries and fatalities result. The Federal Bureau of Investigation estimates that counterfeit parts in consumer and industrial products cost U.S. businesses more than $250 billion annually.

When counterfeit parts infiltrate the government supply chain, the cost falls on taxpayers. Counterfeit electronic products alone cost contractors and the federal government billions of dollars every year. Continue reading

Workshops Aim to Help “Creatives” Learn Career-Shaping Business Basics

By Julianna Silva, Marketing Director and Managing Director, WESST Enterprise Center

By Julianna Silva, Marketing Director and Managing Director, WESST Enterprise Center

Artists, artisans, designers and other “creatives” don’t need an M.B.A. to make a living from their artistic talents, but attaining some fluency in the language of business and finance gives them more control over a creative career.

To that end, WESST and ArtSpark, two New Mexico organizations dedicated to business development and entrepreneurship, are co-sponsoring an immersive, interactive “Business Canvas Workshop for Creatives.” The training will help arts-oriented professionals fashion an uncomplicated and useful blueprint for their chosen vocation.

Continue reading

Late Movers Reap Benefits in Select Markets

By Finance New Mexico

By Finance New Mexico

Just because a company invents a popular product or introduces a novel service doesn’t mean it won’t face competition from late movers eager to share the action. New Mexico entrepreneurs can fight for a niche in new industries — or even challenge a pioneering company with significant improvements on the original — but they need a clear strategy, good timing and the right product category.

The developer of a new commodity or service has the initial advantage. It sets a standard by which all competitors are judged, and it dominates the market at first because it created the market.
It maintains that place until a rival offers something compelling enough to persuade people to try a fresh alternative. Continue reading

Free Online Tool Aims to Help Businesses Succeed in Las Cruces

By Finance New Mexico

By Finance New Mexico

The City of Las Cruces wants local entrepreneurs to know about a new software tool that can help them succeed by accurately assessing how their existing or prospective business compares to industry competitors.

The Web-based program, SizeUp, gives users immediate access to reliable data from public and private sources that they can use to make informed business decisions and write reality-based business plans.

SizeUp has an interactive map that allows businesses to benchmark their performance against that of their competitors, decide where advertising messages are most likely to be seen by their target audience and identify where to find customers, competitors and suppliers. Continue reading

Succession Planning Should Begin Well Before Owner Exits

By Finance New Mexico

By Finance New Mexico

Many small-business owners fantasize about what they’ll do when they retire, but most are too preoccupied with day-to-day survival to devote the same attention to what will become of the business once they’re gone.

Some expect to sell their business or take it public; others assume it’ll stay in the family if an heir or relative shows interest and aptitude. To protect their interests, small-business owners need an exit strategy that includes a well-conceived succession plan that also accounts for unexpected events, such as disability, financial collapse or death. Continue reading

Cross-Promotion Can Help Compatible Businesses Build Client Base

By Finance New Mexico

By Finance New Mexico

Sharing customers seems incompatible with a competitive marketplace, but examples of such cross-promotion are everywhere: the bank or coffee shop that occupies its own niche inside a supermarket, for example, or the fast-food chain that promotes a blockbuster movie with theme-related food offerings.

But the large corporations that take advantage of these strategic arrangements don’t have a franchise on cross-pollination. In fact, many small businesses have found that collaborating with a compatible business or businesses can be mutually beneficial: It can help all parties expand their outreach into new sales channels and build a client base while saving marketing costs. Continue reading

Consultants Help Yarn Cafe Owner Raise Business Profile

By George Kenefic, Director of Enterprise Empowerment, The Loan Fund

About a year after she had secured a small-business startup loan through The Loan Fund, Deborah Grossman got a visit from two consultants who work for the nonprofit lender. The pair — Joaquin Amador and Andrew Carrabus — dropped by Grossman’s Santa Fe store, Yarn & Coffee, to ask if she needed help with marketing, financial record keeping or any of the other tasks involved in starting and sustaining a business.

The timing was fortunate. “I was trying to figure out how to get more people in the door,” Grossman said of her shop, where people can buy yarn, knitting and crocheting tools and accessories, patterns and books or take a needle-craft class — and enjoy a cup of coffee, tea or cold drink at the same time.

Grossman strives to create a community atmosphere at her business housed in a stand-alone building tucked behind the Pantry Restaurant on Cerrillos Road and Fifth Street. Continue reading

Knowing When To Hire an Accountant Matters for Small Businesses

Businessman writing in an accounting ledgerAt some point in the life of most businesses, finances become complex enough that the owner decides to delegate financial oversight to someone with the training and expertise to provide more than basic bookkeeping or tax preparation services.

If the business is being audited, for example, the owner might hire an enrolled agent to represent it. Enrolled agents are tax-law experts authorized by the U.S. Treasury Department to advise and represent individuals, businesses and other organizations in such situations. Continue reading

Hire Right the First Time

By Amy Lahti, Consultant and Trainer, WESST

By Amy Lahti, WESST

Entrepreneurs and owners of small businesses are accustomed to doing everything it takes to move their business forward. But there comes a time when even the most efficient entrepreneur must call in help. For most startups and small businesses, hiring workers is the only path to growth.

Many early-stage entrepreneurs outsource work or find contract employees among friends and family. Even if a first employee is a friend of the owner, the business is subject to the laws governing employee-employer relationships as soon as the first paycheck is written. If the business thrives, the first employee will be one of many workers hired in the life of the business. Continue reading