The nonprofit lender and business development organization WESST aims to help entrepreneurs discover if their business idea is feasible. Join WESST online on Monday, February 3, 2025, from 12:30 pm to 2:00 pm to learn about the research and resources every entrepreneur should explore before launching a new business.

Everyone has interesting ideas these days, but are they feasible as a business? Many questions should be asked and decisions should be made before sinking time and money into an idea. One of the biggest and most frequently asked questions is, “Will my business idea be profitable?”

Developing a successful business venture takes a lot of work and commitment, and entrepreneurs must have a solid understanding of their product(s), their target market, and their competition. It’s better to do the research before investing time and money into an idea that could fail. And research may illuminate a different user than what was initially anticipated.

WESST will discuss what entrepreneurs should do to determine if a business idea will be profitable. Participants will gain a solid understanding of what it takes to turn an idea into a profitable business.

Learn more about the nonprofit lender and business development organization WESST.

Register for the online workshop.