A decade ago, Roberto Mendez was broke, his real estate business wiped out by a devastating recession and his wife sidelined by a debilitating stroke. Today he runs a thriving family business built on his favorite snack food: popcorn.

“Ten years ago, life was hell,” said the owner of Albuquerque-based Cornivore. “We were trying to survive, so we would make a couple of hundred bucks here and there” selling homemade gourmet concoctions created in a kettle corn popper to friends and acquaintances.

Cornivore was a bootstrapped business, started with Mendez’s limited resources, as no one would lend to him at the time. First, he found a niche market—people willing to pay several dollars for a bag of fresh popcorn coated with natural flavors. Then he expanded his clientele beyond friends and family, experimenting with wholesaling and concession sales before landing a ready-made sales force in the fundraising market. Continue reading →