Applications are still being accepted for the 8-week virtual Guerilla Marketing Bootcamp. The course, which is sponsored by the New Mexico Startup Alliance and the New Mexico Economic Development Department’s JEDI office, previously published an application deadline of February 24, 2025, but the website is still accepting applications.
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Obsession With Sales Can Blind a Business
By Lou Wolter PhD, Integrated Thinking
An observer can always tell a sales-driven business by what its owner thinks and talks about the most. If his chief concerns are cost, price and profit, his is a sales-driven business, not a market-driven one.
Not that cost, price and profit aren’t important to a market-driven business, but they’re not the sole basis for the business decisions of a market-driven venture.
It boils down to the term “driven.” To the degree that an entrepreneur is too focused on how much she makes and what it costs her, her thinking will be too limited to consider all the important things that really determine costs and profits — and the more limited her choice of alternatives and actions when the inevitable challenges arise. Continue reading
Multilevel Marketing is One Path to Job Creation
by Linda Ruckel, Advance Tax Services, on behalf of the Santa Fe SBDC
Multilevel marketing (MLM) is one way an ambitious person can supplement his or her income or even create a full-time job during an economic recovery in which job creation isn’t keeping pace with employment needs. An existing business can even use MLM to expand its product line by leveraging existing business and personal contacts.