Article by Damon Scott

New Mexico’s 30 MainStreet communities support small businesses across a large and diverse state, but organizers admit it can be tough to explain exactly what the MainStreet program does and how it impacts local economies.

Four new videos aim to clarify the MainStreet message that business opportunities can be leveraged by the program.

Rich Williams, co-director of New Mexico MainStreet, which falls under the New Mexico Economic Development Department, said the program is more than a dollar value of ROI. “While we like to measure public dollars in return on investment or job creation, this leaves out the qualitative impact of building economically healthy communities,” he said. Continue reading →