The New Mexico Tourism Department has launched the Tourism Event Growth & Sustainability Program to help preserve, grow, and sustain New Mexico’s tourism events. Businesses engaged in tourism can get financial and planning assistance to develop or support their tourism-related events.

The program offers three options for support:

The Event Accelerator offers technical assistance to build and improve events to prepare them for obtaining sponsorship. Upon successful completion of the accelerator, the event may receive up to $5,000 in reimbursement-based funding to execute the plan identified through the accelerator.

Event sponsorship of events provides up to $50,000 from the New Mexico Tourism Department and offers the opportunity to participate in a national sponsorship sales program, depending on eligibility.

The CoOp Advertising Program offers marketing and advertising for events through a two-to-one co-funded marketing program in which awarded entities choose from a media menu up to an award of $10,000.

Participation applications will be accepted until May 27, 2022.

Learn more about the Tourism Event Growth & Sustainability Program. Contact Emily Bates, Tourism Development Coordinator, at emily.bates@state.nm.us for program assistance.