FreshPure Waters was founded to replace single-use plastic water bottles by providing consumers with a more eco-friendly refillable bulk water option. Its system specializes in high-pH alkaline, reverse osmosis, and deionized water, all in one machine. However, the rapidly growing demand for its purified water systems outpaced its production capabilities.
FreshPure Waters applied for assistance through the New Mexico Small Business Assistance (NMSBA) Program, a unique opportunity that brings the technology and expertise of New Mexico’s national laboratories and their partners to solve problems that inhibit business growth.
The NMSBA Program paired FreshPure Waters with Wesley Eccles and Jeff Abrams, directors at New Mexico Manufacturing Extension Partnership (New Mexico MEP), to lead the initiative to optimize production, improve system maintenance, and expand market reach.
