Making the Most of Every Investment

Sandra Taylor Sawyer, Director, NMSBDC at Clovis Community College

Sandra Taylor Sawyer, Director, NMSBDC at Clovis Community College

Making money is the reason most people start a business, but when the economy sours, just covering expenses and staying solvent can be challenging enough.

Business owners who are wondering whether to invest in their business or elsewhere during a recession have many tools at their disposal, but one of the most helpful is the return-on-investment ratio.

Do the math

Determining a realistic return on investment, or ROI, is a matter of numbers. A prudent business owner will consider the ROI when preparing a business plan, reviewing year-end financial statements, evaluating the effectiveness of marketing and deciding whether to add or drop a product or service.

When considering if more money should be put into a business, the goal for return on investment should be to exceed the average certificate of deposit rate for one year. Return on investment is determined by dividing net profits (sales minus expenses) by total assets (what the business owns).
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Road Show Aims to Open Eyes to Opportunities

Paul Goblet, Financial Advisor, NMSBIC

Paul Goblet, Financial Advisor, NMSBIC

The New Mexico Small Business Investment Corporation and its partners will take to the road this month to let New Mexicans in the southern part of the state know where and how to get the advice and the money they need to start or expand a business.

“Financing Your Business” is the topic of the event planned for 5:30 to 7 p.m. Monday, April 27, in the Tularosa Room, Hotel Encanto, 705 S. Telshor Blvd., Las Cruces. It features presentations by representatives of the New Mexico Small Business Investment Corp., the U.S. Small Business Administration, The Loan Fund, the New Mexico Gap Fund and the New Mexico Small Business Development Center network. There is no charge for admission.

Lt. Governor Diane Denish, who ran her own business before being elected in 2002, spearheaded creation of the SBIC in 2000 on the premise that small businesses employing 25 or fewer people are the engine of New Mexico’s economy. Through financial partners like ACCION New Mexico, WESST Corp. and The Loan Fund, NMSBIC has helped more than 1,600 businesses get the capital or equity investment they need to get started or to grow. And five equity funds now have headquarters in New Mexico.
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Birth of the Buzz

Julianna Barbee, Director, NMSBDC at NNM College

Julianna Barbee, Director, NMSBDC at NNM College

Creating excitement — or “buzz” in marketing lingo — about products or services is a matter of survival in a competitive market — especially when most consumers are spending only on essentials until the economy shows signs of recovery and stability.

Buzz describes the positive word-of-mouth marketing or hype among consumers that often precedes the release of a much-anticipated product. Real-time, portable communications technology facilitates the building of buzz by allowing rapid exchanges of information among large numbers of people.

Even though buzz can spread like a contagion, it needs a point of origin and a carefully crafted plan for dissemination. Creating buzz requires time, energy and innovation.

Social networks

Buying or using a service is part of a social process. Entrepreneurs who understand that customers belong to networks or market niches can efficiently use these links to spread the word about their products or services.

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Going With the (Cash) Flow Even When the Going Gets Rough

Sandra Taylor Sawyer, Director, SBDC at Clovis Community College

Sandra Taylor Sawyer, Director, SBDC at Clovis Community College

Business failure isn’t always the fault of bad planning or mismanagement of money or resources. When markets freeze and retreat as they have around the world, many businesses fail for lack of credit, loss of consumer confidence and other reasons over which an individual business owner has no control.

Cash-flow imbalance is the leading cause of business failure in a healthy economy, according to the U.S. Small Business Administration. So when the economy is ailing, it’s more urgent than ever to maintain a balance between what’s flowing into the business and what’s flowing out.

Cash rules

In business, cash truly is sovereign. It’s used to pay short-term bills, cover unexpected emergencies and invest for future business needs.

The way cash flows into and out of a business — the operating or cash cycle — is a matter of timing. Here’s how it’s supposed to work: Cash enters the business as capital through loans from creditors and investment from owners. Cash then is used to produce goods or services; it flows out to pay wages and purchase buildings, equipment, materials and supplies. Next it flows back to the business as payment for goods or services. Finally, it flows out again to pay taxes and debts and return money to owners before starting again at the beginning.

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Owning a Business Without Being on Your Own

Roberta Scott, Director, NMSBDC at UNM-Valencia

Roberta Scott, Director, NMSBDC at UNM-Valencia

Now might seem a risky time to start a business, but there may be good reasons to do so. Prospective business owners might be among the millions who have lost jobs as a direct result of the faltering economy and see little hope of finding another job anytime soon. They might be retirees eager to supplement their incomes or people with novel ideas or products they believe can find buyers even in today’s market.

Whatever the impetus, no one starts a business to lose money or to fail.

Be prepared!

Opening a new business can be exciting and stimulating at the same time it’s frustrating and frightening. To increase the chances for success, planning and preparation are essential. A prospective owner should identify each step involved in starting a business, avoid shortcuts and consider getting advice from the experts at one of the state’s 19 Small Business Development Centers.

Small Business Development Centers offer one-on-one counseling at no direct cost to the client. All centers are connected with a local community college. (The program exists in all states but actual funding differs state by state. In New Mexico, centers get most of their funding from the state Legislature and some money from the federal Small Business Administration.)

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Managing Money Amid the Madness

Gena Wilimitis, Investor Education Coordinator, NM Securities Division

Gena Wilimitis, Investor Education Coordinator, NM Securities Division

New Mexico Lt. Gov. Diane Denish’s comments at the second annual Summit on Financial Education in April 2008 were prophetic: “As we head into an uncertain national economy, it’s more important than ever that people learn to be wise consumers. Knowing how to save and spend wisely, not to mention avoiding lending scams and outright cons, can help people get ahead rather than just get by.”

Nearly a year later, the economy has spiraled downward, and the skills that Denish talked about — knowing how to manage credit prudently and how to save and invest for the future — have become a matter of survival.

In an effort to help the state’s residents protect themselves from fraud and improve their financial literacy in such challenging times, the state Securities Division is teaming up with AARP New Mexico, the New Mexico Coalition for Financial Education and the Focus Foundation to sponsor the third annual daylong Summit on Financial Education on April 10 at Hotel Albuquerque.

The conference will feature a variety of workshops and seminars designed to improve the money-management skills of New Mexico residents. Its target audience includes new investors, workers nearing retirement, college students, employers and seniors.

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Debunking the Myths That Hobble Business Growth

Sandra Taylor Sawyer, Director, NMSBDC at Clovis Community College

Sandra Taylor Sawyer, Director, NMSBDC at Clovis Community College

Many myths and misconceptions masquerade as truths in the business world, and people trying to start or expand a business are often misled by them. Realistic expectations are critical to business success, and getting real begins with separating fact from fiction. Some examples:

“The lack of a product or service in an area is the most important indicator of a need for it.” The absence of a product or service might suggest an unmet need, but the savvy entrepreneur will want to eliminate other possibilities. Perhaps the product or service is obsolete or other products offer the same benefit. The cost of the product or service might be prohibitive, or the product might be offered online or nearby at more competitive rates.

“If I attend a tax-education seminar, the Internal Revenue Service will audit my return.” The IRS does not audit people on the basis of who attends tax-education seminars. The IRS uses a computer program called Discriminant Inventory Function System to identify returns that might warrant a closer look. All individual and corporate returns are sent through this system after processing; a score is assigned to the return and those with high scores are flagged for possible audits. High scores can be generated, for instance, by returns that that don’t show or match a Form 1099 that was reported to the IRS.

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Re-energizing New Mexico’s Economy Begins with Youth

Scott Beckman, State Coordinator, NM Youth Entrepreneurship Network

Scott Beckman, State Coordinator, NM Youth Entrepreneurship Network

At a time of rising unemployment in New Mexico and across the nation, lawmakers want to make sure the state’s young people aren’t forgotten – especially young people who hope to start their own businesses one day and help build the New Mexico economy.

Three bills before the state Legislature aim to help prepare the business leaders of tomorrow. Senate Bill 191 and House Bill 623, sponsored by House Speaker Ben Luján, would appropriate $50,000 from the general fund in the next fiscal year starting in July to contract with a nonprofit organization to develop a self-supporting entrepreneurial program for youth. Senate Bill 29 would set aside $200,000 to support a variety of entrepreneurial development measures, including programs oriented toward young people.

All this is good news to Mollie Kelly. The 19-year-old Santa Fean wants to run her own boutique and start her own clothing line one day, but first she needs to complete an associate degree in business administration and earn a certificate in fashion design at Santa Fe Community College. She worries about what the future holds for aspiring entrepreneurs of her generation, but she intends to stay positive.

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“Sandwich” Generation Risks Running Out of Bread

Bernice Geiger, New Mexico Securities Divison

Bernice Geiger, New Mexico Securities Divison

The financial meltdown that’s depleting the savings and income of millions of Americans presents special risk to the estimated 16 million adults who support themselves while also caring for dependent children and elderly parents.

“Millions of adults are facing a generational sandwich that’s putting an economic squeeze on everyone involved,” said Bruce Kohl, director of the New Mexico Securities Division and chairman of the North American Securities Administrators Association’s new investor education program. “Nearly half of those in the so-called ‘sandwich generation’ don’t have enough money to finance their own retirement but consider paying for their children’s college tuition a parental responsibility, all while juggling the rising costs of care for their parents.”

Given the increase in life expectancy, Kohl said, “You’re looking at millions of stressed families across North America. We’re concerned that this stress may make the sandwich generation more susceptible to fraud, depleting the financial resources they need to maintain their families.”

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Staying Balanced in a Rocky Economy

Sandra Taylor Sawyer, Director, NMSBDC at Clovis Community College

Sandra Taylor Sawyer, Director, NMSBDC at Clovis Community College

One of the documents commanding lots of a business owner’s attention in these anxious days of recession is the balance sheet, which provides a snapshot of a business’s financial health on any given day. Regular review and analysis of the business’s balance sheet and other financial data allows an owner to avoid being blindsided and offers him or her an opportunity to change course before a business is in danger of failure.

Anatomy of a balance sheet

Every balance sheet has three major parts: assets, liabilities, and owner’s equity. The sum of liabilities plus the owner’s equity must always balance with the assets — thus the origin of the term “balance sheet.”

Assets break down into two categories: current assets and fixed assets. Current assets are those that will convert to cash in a year or less; they include cash, accounts receivable, supplies and inventory. Fixed assets consist of the business’s property, including buildings, equipment and fixtures. These assets have a life expectancy of longer than one year.

The second balance-sheet category, total liabilities, is defined as debt the business owes. Liabilities are broken down the same way total assets are: current liabilities are those to be paid off in a year or less; long-term liabilities are debts that will take more than a year to pay. Current liabilities include accounts, taxes and notes payable. Business loans and mortgages on property are classified as long-term liabilities.

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