Category Archives: Articles

Successful Elevator Pitches Are Part Prep, Part Improv

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By Sandy Nelson, Finance New Mexico

Whether it’s made on an elevator or on the ground floor, the 30- to 60-second business pitch that’s named for the place it’s often made should sound unrehearsed and authentic even if it’s the product of exhaustive thought and preparation — which it should be.

The “elevator pitch” is a concise summary of a product, service or idea that is so intriguing or compelling that the listener wants to hear more. It’s the hook that catches the attention of the potential investor, client or collaborator. Continue reading →

Continuous Improvement Helps Belen Manufacturer Go Global

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By Claudia Infante, Projects Coordinator, New Mexico MEP

Sisneros Brothers Manufacturing embodies the entrepreneurial notion that finding the right niche can transform talent into business success.

Avenicio Sisneros, founder of the Belen company, began as a cabinetmaker in the 1950s but shifted to making and installing sheet metal ducting for houses in 1987. With him were sons Martin, Alex and Philip.

Demand quickly grew beyond the residential market, and the company began manufacturing and installing ductwork for larger commercial customers. By 1990, Sisneros Brothers abandoned installation altogether to focus on manufacturing custom sheet metal ductwork for a wide variety of customers. Continue reading →

Mind Your NTTCs: Avoid Penalties by Verifying Document Accuracy

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By Paul Braverman for Finance New Mexico

In 2009, Gregg Hull was running a shipping company in Rio Rancho, New Mexico, when he got news that would strike fear into the most lion-hearted soul: The New Mexico Taxation and Revenue Department would be auditing his finances for the past three years.

In a recent interview, Hull related the surprise he felt when the auditors focused on transactions involving Non-Taxable Transaction Certificates (NTTC). Surprise turned to despair when the audit expanded to six years, and to shock when Hull was told that he owed the state $120,000 in taxes that he had failed to collect. The amount threatened to shutter his business. Continue reading →

Supplier Financing Leverages Trusted Relationships

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Desert Blends of Taos; photo courtesy of the company

By Finance New Mexico

Vendors who supply products to retailers don’t always have the capital needed to fill a large order. If the vendor can’t get the money — or can’t spend all its capital delivering a big order it has to wait 90 days to be paid for — it misses a chance to increase its profits and expand demand.

This is a common situation for many startups and small businesses that can’t borrow from traditional banks or even nonprofit community development loan institutions because the business principals have no track record, uneven credit histories, scant collateral or unclear citizenship status. Continue reading →

SWOT Analysis Helps Businesses Plan for Growth

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SWOT analysis business strategy management process concept diagram illustration

By Finance New Mexico

A business of any size can analyze its internal strengthens and weaknesses and external opportunities and threats — a process known by its acronym, SWOT — to gain insight into the forces it does and doesn’t control and to set realistic goals.

Strengths and weaknesses are within a company’s control: Strengths give it a competitive edge; weaknesses give rivals an opportunity to gain the upper hand. Opportunities and threats originate outside the company, and a company only can control how to anticipate and react to them: Opportunities are conditions a business can leverage to its benefit, and threats are dangers that are best avoided. Continue reading →

Pinball Parts Maker Gets Boost From Manufacturing Makeover

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By Claudia Infante, Projects Coordinator, New Mexico Manufacturing Extension Partnership

X-Men Pinball Wolverine Bracket made by the company on a 3-D printer; courtesy of Mezel Mods

It started three years ago with a 3-D printer and a lifelong passion for pinball. Former Intel engineer Tim Mezel now runs a small company that makes “mods,” 3-D printed plastic after-market parts installed in pinball machines to make the games more challenging or personalized.

There’s a niche market for these products, and Mezel Mods caters to it.

In 2015, Tim Mezel and his wife, Kristin, moved production from their home to a 1,500-square-foot manufacturing facility in Rio Rancho, where they and two employees design and fabricate novel add-ons and replacement parts for tricked-out pinball machines. Continue reading →

Nonprofit Lender Helps Machine Shop Expand, Diversify Client Portfolio

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Photo courtesy AMSD

By Finance New Mexico

When Robert Sanchez got a chance to buy the shop where he started his machining career, it was too good to pass up. That was 20 years ago, when Tremble Navigation purchased the Albuquerque machine shop of Terra Avionics and prepared to move the company to Austin.

The new buyer proposed to sell the machine shop to Sanchez and offered him a two-year contract to build parts for Tremble — mostly radios and transponders for small aircraft. That contract alone provided enough revenue for Sanchez to cover the purchase price.

Within four years, the renamed Advanced Machining and Sheetmetal Design (AMSD) had sold off that product line and ended its work with Tremble. By then the company had acquired new customers, and it needed more equipment. Continue reading →

Simple Steps Can Keep IT Networks Safe

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By Steve Resnick, Owner, Capitol Computer

The information age and rise of the internet have changed the way people live, work and interact. But along with better communication come virus attacks, hijacks and hostile invasions that can make the internet seem more like a war zone than a social and information network.

Savvy business owners can protect their frontlines by acting like commanding officers of their internet armies, ensuring that multiple levels of security are in place to repel and combat enemies.

Protection starts with a good enterprise-grade Unified Threat Management (UTM) appliance — also known as a firewall — as the primary defense against invasion of the business’s network, computers and data. Continue reading →

Early Assist From Accion Helps Business Owner Train Next Generation of Entrepreneurs

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Patrick Jenkins demonstration

Patrick Jenkins demonstration

By Finance New Mexico

In the early 2000s, Patrick Jenkins needed help meeting customer demand at his barbershop, A Better U, in Albuquerque’s Southeast Heights. But good barbers were hard to find, so Jenkins decided to cultivate a younger generation of ambitious hair-care entrepreneurs.

He opened A Better U Academy in 2007 on Lomas Boulevard between Carlisle and San Mateo boulevards and incorporated his original business into the school. Of Albuquerque’s 16 barber colleges, Jenkins said, it’s the only one that trains students not just how to cut, style and shave hair but also how to run a business built on those skills. “We’re committed to being the best,” he said. Continue reading →