When the economy sours, many businesses cut back on services they consider nonessential. The most shortsighted companies lump customer service into the “expendable” category.
What these businesses don’t understand is that consumers tend to remember the people and businesses that help them through tough times. It might be a business that provides a vital, one-time service or it might be a store the customer visits often, such as a grocery or hardware store.
The store that employs enough people to prevent backups in the checkout lines and to answer customers’ questions is the store most likely to survive a recession because it’s demonstrating a respect for its customers’ time and energy at a time when many stores are trying to limp along with skeleton crews. Continue reading