QR Codes Create Avenue for Targeted Marketing

QR_Droid_28848By now, most Americans have seen a QR code, even if they didn’t initially understand why these two-dimensional matrix bar codes were suddenly appearing on products, advertisements and business cards.

Called QR for “quick response,” the codes were created in 1994 by Japanese automakers to track parts. Now companies around the world use them to link consumers directly to their websites, where they can shop and find coupons, special offers and product information. Continue reading

Voluntary Program Helps Small Businesses Assure Workplace Safety Compliance

By Harry Buysse, Consultation Program Manager, New Mexico Occupational Health and Safety Bureau

By Harry Buysse, Consultation Program Manager, New Mexico Occupational Health and Safety Bureau

While employers in New Mexico are required to provide safe, hazard-free workplaces, they don’t have to hire expensive consultants to identify and eliminate potential dangers.

The New Mexico Occupational Health and Safety Bureau has compliance specialists who work with small businesses, trade groups and unions that want help establishing worksites that are as risk-free and healthy as possible. That goal of such cooperative programs is to reduce industrial injuries and illnesses and lower the costs associated with workplace hazards, including workers’ compensation claims and loss of business productivity.

These consultations are voluntary and confidential, and they cost the employer nothing. On-site consultants don’t issue citations or penalties during their visits, and they don’t report to the bureau’s inspectors the unsafe or unhealthy conditions they discover. They only require a commitment from employers to swiftly correct any safety hazards or dangerous practices identified in the visit. Continue reading

State Agency Helps Employers Match Applicants Jobs

By Luis Duran, Functional Site Manager, New Mexico Workforce Connection, Santa Fe office

By Luis Duran, Functional Site Manager, New Mexico Workforce Connection, Santa Fe office

Rose Marie Law first used the employment screening services of the New Mexico Department of Workforce Solutions even before she became director of human resources for Jemez Mountain Electrical Co-op, a nonprofit utility started in 1947 to serve residents of Jemez Springs and now generating electrical power for Rio Arriba, Santa Fe, San Juan, McKinley and Sandoval counties.

While the International Brotherhood of Electrical Workers Union Local 611 provides journeyman electricians through its apprenticeship program, Law is responsible for hiring clerical and warehouse workers for the utility’s offices in Jemez Springs, Cuba and Española.

When jobs come open at the utility, the Department of Workforce Solutions helps Law assess the skills and abilities of her top candidates with a WorkKeys test. Continue reading

Mezzanine Funding

A source of expansion capital for companies that have loans and are unable to obtain another loan but need additional capital. Mezzanine funding is a hybrid of a loan and an equity capital investment. It is typically set up as loan to a mature and growing business, where the company pays interest but collateral is provided by ownership in the company. It is appropriate for businesses in service industries that find it hard to get loans because people, rather than typical collateral such as equipment, are their primary assets.