Ron Edwards knew he would start his own business one day, but the path to launching Santa Fe’s Focus Advertising Specialties was paved with a variety of jobs and small-business ventures.
The most influential of his early occupations was his overseas service in the Marines, Edwards said. Thirteen weeks in basic training and four years in the military “challenged me in different ways,” he said. “I learned that I can go further than I think I can.”
Working within fixed budgets also taught Edwards how to keep operations tight.
Those lessons in endurance and efficiency prepared him for the challenges of civilian life. Edwards started a wood-finishing business and restaurant in Crested Butte, Colorado, and then moved to New Mexico. After suffering a debilitating back injury at a construction site in 2002, his days of working physically demanding jobs was over.
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A decade ago, Roberto Mendez was broke, his real estate business wiped out by a devastating recession and his wife sidelined by a debilitating stroke. Today he runs a thriving family business built on his favorite snack food: popcorn.