Tag Archives: New Mexico business

Landscape Changing – But Still Good – for New Mexico’s Film Industry

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Eric Witt

Eric Witt, former Deputy Chief of Staff and Film Advisor for Gov. Richardson, 2003 – 2010

Elliott Location Equipment of Albuquerque is one of many New Mexico businesses that expanded dramatically after 2001, when the state initiated a successful program of tax incentives to attract film and television production here.

Owner Wayne Elliott had one water truck in 1988 when he hauled water to locations for The Milagro Beanfield War. A look at his website in 2011 (http://elliottlocationequipment.com) shows a full-service provider of trucks, trailers, drivers and special-effects equipment for productions throughout the western and Gulf Coast states. The film incentives program made that expansion possible, said Elliott, who added to his fleet of water trucks and other portable services over the years as he attracted five times the work — and five times the revenue — as he had before the state launched a program that offered 25 percent rebates for in-state film-related expenses.

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Engage Employees to Increase Productivity

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Andrew Siegel

Andrew Siegel, Owner, Payday Inc.

Hiring a new employee is just the beginning of the company’s relationship with this member of its work force. An employee who seems ideal during a job interview might prove a poor match for the job once the probation period ends and he settles into the workplace routine. Studies show that over 70 percent of workers are disengaged. Much of that is because of mismatch between a person’s natural talents and the requirements of the job.

While a small-business owner who asks questions tailored to the behavioral and professional requirements of a specific job improves the odds of recruiting the right person, hiring isn’t an exact science. Human resource consultants who use job benchmarking tools can improve the odds; but in the long run, matching employees to the right job in a small business requires ongoing involvement in workplace dynamics and a willingness to make adjustments where needed.

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Venture Capitalists Put Market Before Product

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Trevor Loy

Trevor Loy, Partner, Flywheel Ventures

When searching for investors, many entrepreneurs and inventors first present their product or technological innovation and then vaguely present the target market as “people who need this product.” But this isn’t how customers think when deciding whether to spend money.

Consumers start with a problem or “pain point” they desperately want to go away. They watch for anything that proposes to solve this problem. Discovering it, they decide whether it’s affordable or whether another product offers a better or cheaper solution. They might even decide they’re willing to live with the inconvenience if the solution is too costly.

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WESST Helps Artisans Get the Right Price

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Kim Blueher

Kim Blueher, Director of Lending, WESST

WESST is a statewide small-business development and training organization that works with many small-scale entrepreneurs who have never accounted for all the underlying costs of getting their product or service to market. Some haven’t asked themselves how to know they’re operating at a profit and how few sales they can make and still break even.

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Partners Team Up to Host Entrepreneurs’ Discovery Day

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Monica Abeita

Monica Abeita, Regional Development Corp. for NNM Connect

New Mexico innovators will pitch their discoveries to a panel of experts — and get a shot at up to $10,000 in funding — at the next HD3 Discovery Day on Dec. 8 in Santa Fe. The event takes place at the Railyard District headquarters of the High Desert Discovery District (HD3), a nonprofit entity that helps entrepreneurs give their discoveries a better chance at success in the marketplace. Discovery Day is a collaboration of HD3 and the Northern New Mexico Connect program’s Los Alamos National Security Venture Acceleration Fund (VAF).

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Jobs Act Frees Cash for Small-Business Borrowing

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Floyd Morelos

Floyd Morelos, Vice President, Century Bank

One silver lining in the economy’s slow recovery is that deflated real-estate values have given many business owners the opportunity to purchase the building they’ve been leasing or to buy land on which they can construct a new building for their business. The federal government helps by offering loan guarantees through its 504 loan program. Under temporary provisions of the Small Business Jobs Act, the 504 program lets borrowers refinance mortgages on properties they already own.

Created in 1980 to encourage economic development, the 504 program has made it easier for businesses — the biggest job-creators in the country — to expand through the acquisition of assets. The program provides long-term, fixed-rate financing for the purchase of land, buildings, machinery, equipment and certain improvements. Continue reading →

Businesses Shift Focus to Veterans’ Needs

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Christy Valdez

Christy Valdez, President and CEO, ReForm Spine & Injury Care Center

As U.S. troops withdraw from Iraq and Afghanistan, the military’s focus is moving from international hot spots to hospitals and veterans centers at home. Images of service men and women striving to function with the loss of limbs stir compassion, but no images adequately portray the pain of those struggling to reintegrate into families and communities or those suffering from the debilitating effects of post-traumatic stress disorder (PTSD).

Nearly one of five recently returning veterans describes symptoms of PTSD. For Vietnam vets, the statistics are more alarming; 25 years after a 1988 study of Vietnam Continue reading →

Funds Connect Growers to Burgeoning Industry

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Monica Abeita

Monica Abeita, Regional Development Corp. for NNM Connect

Economic developers Robert Naranjo and Lucia Sanchez were pleased to see boutique wineries spring up along the high road to Taos. But when they discovered that grapes were being sourced from outside the immediate area, they jumped into action. With funding from Northern New Mexico Connect and the county of Rio Arriba, Naranjo and Sanchez helped organize local micro-growers – those with one quarter- to two-acre plots – into a grape growers association. Barely a year later, the group has received advice from multiple experts, pooled funds to order root stock in bulk and planted thousands of vines. In two years, when the vines reach maturity, the association plans to begin selling their combined harvest to local wineries.

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Names Matter to Business Identity

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Mike Mykris

Mike Mykris, Director, NMSBDC at Santa Fe Community College

A business’s legal name is usually that of its owner, though businesses often assume a made-up moniker that says more about what the business does than who runs it.

When the business is a sole proprietorship, its legal name is the owner’s full name, even if it does business under something else. A partnership’s legal name consists of the partners’ surnames or whatever name is assumed in the partnership agreement. Corporations and limited liability companies have a little more latitude to register a legal name with the state; their legal name doesn’t need to mention the individual owners’ names.

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Identify Specialty Before Looking for Investors

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Holly Bradshaw Eakes

Holly Bradshaw Eakes, Principal, The Holly Company Business Consultants

The greatest challenge an entrepreneur may face is finding capital to launch a business, especially when the business idea is related to high-cost startup such as that found in the technology sector. For an entrepreneur with realistic plans for rapid business growth and the potential to scale to larger markets, trading partial ownership for capital may be the only option.

Venture capitalists currently fund about one out of every thousand startups. With the odds stacked against obtaining equity capital, an entrepreneur must identify the investors most likely to invest in his business. Determining which source to pursue depends largely on industry focus, business stage and the amount of money needed. A handful of equity investors have offices in New Mexico and actively pursue investments in the state.

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