Tag Archives: New Mexico business

Lender’s Loyalty Sustains Business Growth for Disabled Vet

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Ron Edwards knew he would start his own business one day, but the path to launching Santa Fe’s Focus Advertising Specialties was paved with a variety of jobs and small-business ventures.

The most influential of his early occupations was his overseas service in the Marines, Edwards said. Thirteen weeks in basic training and four years in the military “challenged me in different ways,” he said. “I learned that I can go further than I think I can.” 

Working within fixed budgets also taught Edwards how to keep operations tight.

Those lessons in endurance and efficiency prepared him for the challenges of civilian life. Edwards started a wood-finishing business and restaurant in Crested Butte, Colorado, and then moved to New Mexico. After suffering a debilitating back injury at a construction site in 2002, his days of working physically demanding jobs was over.

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New Mexico Seeks Manufacturers for Mfg Day 2019

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Students touring Insight Lighting in Rio Rancho. Article by Roger Makin.

Manufacturing is a key contributor to New Mexico’s economy, producing state-of-the-art electronics, industrial and residential building products, food and beverages, and a variety of everyday and seldom-seen components.

Economic developers are keen to attract manufacturers to the state because of the well-paying jobs that are created. Local leaders anticipate increased tax revenue, especially when local products are exported beyond city limits and bring new money into the community to enhance public services. Continue reading →

Coworking Space Helps Vet Build Gourmet Popcorn Business

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A decade ago, Roberto Mendez was broke, his real estate business wiped out by a devastating recession and his wife sidelined by a debilitating stroke. Today he runs a thriving family business built on his favorite snack food: popcorn.

“Ten years ago, life was hell,” said the owner of Albuquerque-based Cornivore. “We were trying to survive, so we would make a couple of hundred bucks here and there” selling homemade gourmet concoctions created in a kettle corn popper to friends and acquaintances.

Cornivore was a bootstrapped business, started with Mendez’s limited resources, as no one would lend to him at the time. First, he found a niche market—people willing to pay several dollars for a bag of fresh popcorn coated with natural flavors. Then he expanded his clientele beyond friends and family, experimenting with wholesaling and concession sales before landing a ready-made sales force in the fundraising market. Continue reading →

New Mexico Communities Featured in Economic Development Course

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By Paul Hamrick, Executive Director, CELab

The economic development field is rapidly changing and increasing in complexity. The New Mexico Basic Economic Development Course is designed to help community leaders understand legacy economic development approaches and become current with new program initiatives and best practices.

Held on the campus of Western New Mexico University in Silver City from July 21 to 25, the course is one of several offered by the New Mexico-based International Academy for Economic Development that prepares participants for professional certification by the International Economic Development Council.

The five-day course covers the core components of economic development, including business retention and expansion, recruitment, workforce development, real estate, finance, marketing, and ethics. Continue reading →

Build a Business with Relationships

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No one likes to feel hustled while shopping, whether it’s in a retail store or trade show booth.

To attract customers without brazen hawking or downright pushiness, businesses need to refine the art of the soft sell. That begins by making the store or trade show booth an intentional destination for people who are truly interested in what the business sells.

Create relationships

While any business would like to sell at least one product to every person who walks in the door, that’s the type of unrealistic goal that can turn sales reps into apex predators.

A long-term perspective toward potential customers focuses on developing a relationship that lasts longer than one transaction. It lays a foundation through attraction rather than persuasion. Continue reading →

Value Proposition is First Step Toward Market Success

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To stand out in a market saturated with consumer products and get the attention of consumers deluged with advertising appeals, an entrepreneur needs to offer a product or service with obvious benefits and unquestionable superiority over the competition.

That isn’t as easy as it sounds. The history of U.S. commerce is littered with countless products whose inventors misjudged the market’s appetite or need.

Getting a product or service to market begins with a value proposition: a sober evaluation of who the product is for, what need it will fulfill, what dissatisfies consumers about the products currently being used to fulfill that need and how the new product is a marked improvement. Continue reading →

New Perspective Can Jump-Start a Business

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Business leaders are a hardy breed, loath to admit trouble and express anything but optimism and confidence. This tough façade is handy when applying for loans, seeking investment capital and competing in the rough and tumble marketplace.

But it’s hard to maintain when customers are drifting away, employees are quitting, cash flow is falling short and a new product is taking too long to reach market. It’s hard to stay externally cool when internal fears wear down nerves and mental stability.

As tempting as it might be to turn inward and work even harder at such times, experts suggest a healthier approach is for the business owner to create some distance between her personal and professional lives. Continue reading →

Distributors Expand Market for New Mexico Companies

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Owners of The Bitter End found that distributors could increase revenue. Article by Sandy Nelson.

Bill York started making his own bitters nine years ago while bartending at a Santa Fe cigar bar, where he learned the alchemy of sophisticated cocktails. His small company, The Bitter End, now manufactures its distinctive handcrafted bitters at a Santa Fe facility and reaches consumers through distributors in New York, California, Chicago and Europe.

“This wasn’t the beginning of the craft cocktail movement,” York said, “but there weren’t that many bitters makers on the market, and when I got the idea for spicy, concentrated bitters, it seemed like a good idea to give it a go.”

York developed his initial five recipes while learning how to navigate the bureaucracy of marketing a food product. New Mexico requires alcoholic beverages to be marketed through a distributor, but mixers — classified as alcohol flavorings — are treated as food products.

“I set up a website to accept sales and started sending out samples to prominent bartenders and influencers,” he said. “We visited a lot of bars and gave out a lot of samples; we tweeted like crazy. We went to Tales of the Cocktail [the world’s largest cocktail trade show, which happens every July in New Orleans] and set up a booth to meet people and sell bottles.” Continue reading →

Following the Signs to Small Business Success

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Virtually everyone in New Mexico has seen signs made by P&M Signs. Article by Jason Gibbs.

You’ve seen the signs.

For nearly half a century, Phil Archuletta, the CEO of P&M Signs, has crafted signs for the U.S. Forest Service and the Bureau of Land Management. He got his start in 1970 in Ojo Caliente before opening P&M Signs in Mountainair in 1991. He now employs a dozen people in the rural community in Central New Mexico.

If you’ve toured a national forest, Archuletta’s signs likely guided your way. If you’ve seen the ubiquitous Smokey Bear fire danger signs in New Mexico, that’s his handiwork. Stopped to read a historical marker in the state? Yup, that’s his too.

The signs are produced in an 11,000 square-foot, $1 million facility in Mountainair. He’s designed and manufactured Forest Service road signs all over the country, “coast to coast,” he said. Around 70 percent of the signs in New Mexico are churned out of the giant, blue building in Mountainair with “lots of cars parked around it,” Archuletta said. He also holds a patent for the road closure signs used in the national forest and BLM lands. Continue reading →

I, CoBot — Automation Offers Opportunities for NM Businesses and Workers

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Build With Robots participated in Mfg Day NM in 2018. Article by Claudia Infante, NM MEP; Photo by Jane Phillips

The way they see it at Albuquerque’s Build With Robots LLC (BWR), automation and human labor can exist side by side, even in small and medium-sized businesses, without the dystopian consequences imagined by many futurists and science fiction writers.

The New Mexico company works with manufacturers and other businesses to enhance their productivity and competitive advantage by incorporating “collaborative robots,” or CoBots, into the labor force to perform the more monotonous tasks so people can work where they are most valuable.

“Fill seasonal demand or vacancies,” BWR suggests on its website. “Off-load dangerous or dirty jobs. Free up your team to do more rewarding and higher-value work.” CoBots, the company stresses, augment rather than replace human resources. Continue reading →