Plant physiologist David Groeneveld started the Santa Fe consulting firm HydroBio 14 years ago to help farmers optimize their use of energy and water — two resources that are increasingly scarce and expensive.
Using data he collected over years as a consultant, Groeneveld devised a way — using satellite data and software-based technology — for farmers to precisely monitor and control how much water their mobile center-pivot irrigation machines emit, reducing energy and water costs and boosting yields.
Groeneveld’s trademarked innovation — Targeted Irrigation Management, or TIM — is a software program that allows a farmer to remotely direct pivot machines to follow a water schedule customized for specific crops, soils and climates. Continue reading