Bronco Sue Custom Hats gets lots of walk-in traffic. Situated at the crossroads of New Mexico State Highways 54 and 70 in Tularosa, the retail store is a must-stop for those visiting south-central New Mexico tourist attractions such as White Sands National Monument, the town of Ruidoso and Lincoln Historic Site — the most visited state monument in New Mexico.
So when Kenneth and Lu Lyn Brasher, the owners of Bronco Sue Custom Hats, had the opportunity to purchase the building that’s home to their antique hat-making equipment and retail store, they jumped at the opportunity. Like many rural residents, the Brashers didn’t finance the property through a bank. “The people that we bought it from were the ones carrying the paper,” said Lu Lyn.
Time passed, the business grew, and the Brashers built their credit history outside of the conventional banking system. When their private lender passed away, they needed an institutional lender to refinance the building. Continue reading