Tag Archives: marketing

“Social” is Key to Online Marketing Success

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Article by Nikole Stanfield

The social media community is a lot like a real-world neighborhood where people ask their friends for referrals to a hair stylist or mechanic or roofer. But businesses can use social media platforms like Facebook and Instagram proactively to market products and services in dynamic, interactive ways to the people who want them.

In that sense, social media is more potent than a website where people can learn about a business but can’t interact with the owners or other customers. Websites are a lot like online brochures, and they’re just as static. And few people see them if they don’t know what to look for or if the business doesn’t rank high on search engines.

Established social media platforms allow the types of engagement that animate social media marketing. They let businesses start a conversation with a prospective customer that could lead to a sale. Continue reading →

Obsession With Sales Can Blind a Business

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Lou Wolter PhD

By Lou Wolter PhD, Integrated Thinking

An observer can always tell a sales-driven business by what its owner thinks and talks about the most. If his chief concerns are cost, price and profit, his is a sales-driven business, not a market-driven one.

Not that cost, price and profit aren’t important to a market-driven business, but they’re not the sole basis for the business decisions of a market-driven venture.

It boils down to the term “driven.” To the degree that an entrepreneur is too focused on how much she makes and what it costs her, her thinking will be too limited to consider all the important things that really determine costs and profits — and the more limited her choice of alternatives and actions when the inevitable challenges arise. Continue reading →

Multilevel Marketing is One Path to Job Creation

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by Linda Ruckel, Advance Tax Services, on behalf of the Santa Fe SBDC

Multilevel marketing (MLM) is one way an ambitious person can supplement his or her income or even create a full-time job during an economic recovery in which job creation isn’t keeping pace with employment needs. An existing business can even use MLM to expand its product line by leveraging existing business and personal contacts.

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