
By Sandy Nelson, Finance New Mexico team member
Managing creative people can be confounding to business leaders who prefer order and structure. But learning how to manage or lead “creatives” is critical to recruiting and retaining the natural nonconformists whose unconventional ideas can lead to transformative products and services.
The trick is to balance a business’s need for on-time, on-budget work with the nonlinear thinker’s need for challenge, risk and meaning.
Some companies have famously figured out how to foster a culture of creativity and profitability, whether they’re producing forward-thinking commodities (think Apple and Samsung), services (Google, Facebook), business models (Virgin Group), operational designs (Southwest Airlines) or manufacturing processes (Toyota). Continue reading →