{"id":8380,"date":"2016-01-31T18:00:20","date_gmt":"2016-02-01T01:00:20","guid":{"rendered":"http:\/\/financenewmexico.org\/?p=8380"},"modified":"2016-02-01T09:52:10","modified_gmt":"2016-02-01T16:52:10","slug":"workshops-aim-to-help-creatives-learn-career-shaping-business-basics","status":"publish","type":"post","link":"https:\/\/financenewmexico.org\/sandbox\/articles\/general-business-advice\/workshops-aim-to-help-creatives-learn-career-shaping-business-basics\/","title":{"rendered":"Workshops Aim to Help \u201cCreatives\u201d Learn Career-Shaping Business Basics"},"content":{"rendered":"
\"By<\/a>

By Julianna Silva, Marketing Director and Managing Director, WESST Enterprise Center<\/p><\/div>\n

Artists, artisans, designers and other \u201ccreatives\u201d don\u2019t need an M.B.A. to make a living from their artistic talents, but attaining some fluency in the language of business and finance gives them more control over a creative career.<\/p>\n

To that end, WESST and ArtSpark, two New Mexico organizations dedicated to business development and entrepreneurship, are co-sponsoring an immersive, interactive \u201cBusiness Canvas Workshop for Creatives.\u201d The training will help arts-oriented professionals fashion an uncomplicated and useful blueprint for their chosen vocation.<\/p>\n

\u201cBecoming friendly with a foundation of business understanding isn\u2019t difficult and doesn\u2019t require much time,\u201d said Kristine Maltrud, ArtSpark\u2019s founder and CEO. \u201cMuch of the task of business understanding is becoming familiar with business language or jargon. Knowing basic concepts (of) business planning helps too.\u201d<\/p>\n

\"ArtSpark\"<\/a>To visualize their creative goals and design a strategy that makes them tangible, <\/em>participants will use an artist-centric version of the \u201cbusiness model canvas\u201d created by ArtSpark and based on the book Business<\/em> Model Generation<\/em> by Alex Osterwalder and Yves Pigneur. The \u201ccanvas\u201d is a large wall chart featuring blank spots that represent nine segments of a business model; participants sketch and post ideas on the canvas as they brainstorm about marketing strategies, supply chains, costs and revenue streams.<\/p>\n

The process inspires creatives to identify what makes their work special and valuable and who is likely to buy it. They gain an appreciation of how technological tools \u2014 such as simple websites and social media platforms \u2014 can help them reach potential customers and partners, share digital content and advertise events, activities and artistic creations.<\/p>\n

\u201cLearning about and crafting an artistic career or business is increasingly necessary for artists who want to make a living making art,\u201d Maltrud said. \u201cArtists participating in business canvas workshops are experiencing positive impacts as a result, including more shows and increased sales, acceptance into startup accelerators, collaborative commercial ventures, small-business loans and increased confidence and business skills.\u201d<\/p>\n

The partnership with ArtSpark is part of the Creative P.I.E. (Practice, Innovation and Enterprise) program that WESST launched after receiving the Mayor\u2019s Prize for Entrepreneurship in November. The Ewing Marion Kauffman Foundation underwrote the prize as part of a new philanthropic fund it launched with a $200,000 bequest to promote entrepreneurial expertise among Albuquerque\u2019s creative professionals. The Albuquerque Community Foundation manages the fund and raises matching dollars to sustain it. WESST was one of three organizations to receive funding.<\/p>\n

WESST plans to use Creative P.I.E. funds to help more than 200 emerging entrepreneurs and \u201ccreatives\u201d in greater Albuquerque start, grow or reposition their businesses. WESST hopes to eventually extend these support services to other parts of New Mexico.<\/p>\n

The workshop convenes from 5-8 p.m. Feb. 4 and Feb. 11 at the WESST Enterprise Center, 609 Broadway N.E. The $114 cost includes the workshop, materials and a follow-up session. Low-income creatives can contact WESST to see if they qualify for a reduced fee.<\/p>\n

Register online at www.wesst.org<\/a> or call Lorena Schott at 505-246-6939; space is limited to 15 attendees. For more information about ArtSpark, visit www.art-spark.org<\/a>.<\/p>\n

Download 435_Workshops Aim to Help Creatives Learn Career-Shaping Business Basics<\/a> PDF<\/p>\n","protected":false},"excerpt":{"rendered":"

Artists, artisans, designers and other \u201ccreatives\u201d don\u2019t need an M.B.A. to make a living from their artistic talents, but attaining some fluency in the language of business and finance gives them more control over a creative career. To that end, … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/posts\/8380"}],"collection":[{"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/comments?post=8380"}],"version-history":[{"count":2,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/posts\/8380\/revisions"}],"predecessor-version":[{"id":8392,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/posts\/8380\/revisions\/8392"}],"wp:attachment":[{"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/media?parent=8380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/categories?post=8380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/tags?post=8380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}