{"id":7312,"date":"2014-07-06T18:00:48","date_gmt":"2014-07-07T00:00:48","guid":{"rendered":"http:\/\/financenewmexico.org\/?p=7312"},"modified":"2014-07-02T16:23:05","modified_gmt":"2014-07-02T22:23:05","slug":"sustainable-practices-build-triple-bottom-line-in-business","status":"publish","type":"post","link":"https:\/\/financenewmexico.org\/sandbox\/articles\/general-business-advice\/sustainable-practices-build-triple-bottom-line-in-business\/","title":{"rendered":"Sustainable Practices Build \u2018Triple Bottom Line\u2019 in Business"},"content":{"rendered":"
\"By<\/a>

By Celerah Hewes-Rutledge, Chief Operating Officer, New Mexico Green Chamber of Commerce<\/p><\/div>\n

Renee Frank is perfectly positioned to demonstrate that sustainable practices can improve a business\u2019s bottom line and its \u201cupper line\u201d \u2014 its appeal to customers who want to do business with green companies.<\/p>\n

Frank is a real estate agent and a certified \u201cecobroker\u201d \u2014 the leader of Steinborn and Associates\u2019 Smart Living Team and a founding member of the Las Cruces Green Chamber of Commerce.<\/p>\n

Her job is to help clients choose wisely where and how they\u2019ll live in a new home. Her mission is to help other entrepreneurs realize how quickly they\u2019ll recover the costs of incorporating energy-efficient and sustainable features and practices by generating savings and attracting customers.<\/p>\n

All About Orientation<\/strong><\/p>\n

\u201cSustainability in real estate means we have to be aware of trends and technology and connect people to resources\u201d that help them live more efficiently in their homes, Frank said.<\/p>\n

Besides informing buyers which local builders exceed minimum standards of energy efficiency in construction, she helps them weigh the hidden costs of homeownership. \u201cThe costs of living in a home are not just the mortgage, taxes and insurance but the energy costs,\u201d she said, and transportation costs associated with getting to and from work and the places where people shop or play.<\/p>\n

In real estate, \u201cgoing green\u201d also means conducting your business with the consciousness of a conservationist. For Frank, that meant buying a hybrid electric car and moving toward an all-electronic office.<\/p>\n

As a Green Chamber member, Frank educates other businesses about the \u201ctriple bottom line,\u201d an accounting framework based on the \u201cthree pillars of sustainability\u201d \u2014 people, planet, and profits.\u00a0 \u201cBusinesses are more driven by economics,\u201d she said, \u201cso we help them see they can improve the bottom line by adopting sustainability principles. You can also benefit the top line \u2014 how much business you can draw in \u2014 as more and more consumers want to do business with businesses that follow sustainable practices.\u201d<\/p>\n

Where To Start<\/strong><\/p>\n

Many businesses worry where to begin incorporating green principles into their operations.<\/p>\n

Frank recommends starting with an energy audit, and the National Trust for Historic Preservation agrees, saying this review can pay for itself within a year in energy savings. (Homeowners can likewise hire a certified Home Energy Rating System professional to audit any home they want to buy.)<\/p>\n

Businesses can start small if they don\u2019t have the capital to pay for costly features such as a solar array or wind turbine or to build a sustainable building from scratch \u2014 or if they rent space or occupy an older building that needs significant retrofitting. Most businesses can replace incandescent bulbs with compact fluorescent lights, use xeric landscaping or rainwater catchment for irrigation or install double-paned windows, low flow toilets and motion detector lights in intermittently used rooms.<\/p>\n

The Small Business Administration offers loans to help businesses make such improvements, and some improvements entitle the business owner to tax credits. Many utilities offer incentives and advice to businesses that want to get started with savings.<\/p>\n

For more ideas about resources, call the New Mexico Green Chamber of Commerce at 505-244-3700 or visit nmgreenchamber.com.<\/p>\n

Download 353_Sustainable Practices Build Triple Bottom Line in Business<\/a>\u00a0PDF<\/p>\n","protected":false},"excerpt":{"rendered":"

Renee Frank is perfectly positioned to demonstrate that sustainable practices can improve a business\u2019s bottom line and its \u201cupper line\u201d \u2014 its appeal to customers who want to do business with green companies. Frank is a real estate agent and … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/posts\/7312"}],"collection":[{"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/comments?post=7312"}],"version-history":[{"count":3,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/posts\/7312\/revisions"}],"predecessor-version":[{"id":7317,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/posts\/7312\/revisions\/7317"}],"wp:attachment":[{"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/media?parent=7312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/categories?post=7312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/tags?post=7312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}