{"id":10048,"date":"2019-01-27T18:00:21","date_gmt":"2019-01-28T01:00:21","guid":{"rendered":"https:\/\/financenewmexico.org\/?p=10048"},"modified":"2019-01-25T16:34:30","modified_gmt":"2019-01-25T23:34:30","slug":"social-is-key-to-online-marketing-success","status":"publish","type":"post","link":"https:\/\/financenewmexico.org\/sandbox\/articles\/general-business-advice\/social-is-key-to-online-marketing-success\/","title":{"rendered":"\u201cSocial\u201d is Key to Online Marketing Success"},"content":{"rendered":"
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Article by Nikole Stanfield<\/p><\/div>\n

The social media community is a lot like a real-world neighborhood where people ask their friends for referrals to a hair stylist or mechanic or roofer. But businesses can use social media platforms like Facebook and Instagram proactively to market products and services in dynamic, interactive ways to the people who want them.<\/p>\n

In that sense, social media is more potent than a website where people can learn about a business but can\u2019t interact with the owners or other customers. Websites are a lot like online brochures, and they\u2019re just as static. And few people see them if they don\u2019t know what to look for or if the business doesn\u2019t rank high on search engines.<\/p>\n

Established social media platforms allow the types of engagement that animate social media marketing. They let businesses start a conversation with a prospective customer that could lead to a sale.<\/p>\n

Building foundations<\/strong><\/p>\n

Marketing begins when a business identifies the target market and plans how to reach the people who populate it. Social media marketing accentuates the \u201csocial\u201d part of that relationship.<\/p>\n

Unlike other types of business marketing, however, social media isn\u2019t the place to come on strong with a sales pitch; most people don\u2019t check Facebook or LinkedIn accounts because they\u2019re starved for commercial advertising. People visit social media sites to converse and connect, just as they mingle at networking events to meet potential clients, collaborators or mentors.<\/p>\n

So a business\u2019s social media face has to be friendly and genuine. And it has to be consistent. If a business launches a Facebook page but the most recent post is five years old, customers will assume the business is defunct, doesn\u2019t care about nurturing its social media audience or doesn\u2019t know how to use this powerful outreach tool.<\/p>\n

Fortunately, a business can reboot its social media marketing at any time. If it has too many profiles to keep up with them all, it can downsize to a manageable number \u2014 striving for quality over quantity. If the business hasn\u2019t identified its audience, it can get clarity, decide what to say to followers, and plan how to stay in touch.<\/p>\n

For example, a coffee shop can use Facebook to share stories about special events it is having or invite people to observe its unique brewing process. A nonprofit can use LinkedIn to invite other businesses to cosponsor a local event or create a strategic partnership. A photographer can share images on Instagram and link followers to her online store.<\/p>\n

Training available<\/strong><\/p>\n

The nonprofit WESST is sponsoring a workshop called Social Media Marketing with Facebook and Instagram to help business owners launch or upgrade their online profile. The eight-week workshop, which uses Facebook-led curriculum that was highlighted in the Facebook Community Boost event held in 2017 in Albuquerque, meets from noon to 2 p.m. one day a week starting January 31. The event will be held live at the WESST Enterprise Center on Broadway Blvd in Albuquerque and simulcast to other WESST offices, including Rio Rancho and Roswell.<\/p>\n

Workshop participants will learn how to use these two popular platforms to create pages that showcase the business and attract customer traffic, and they\u2019ll learn how to create ad campaigns that support these social media pages. Visit https:\/\/www.wesst.org\/training\/<\/a> for more information.<\/p>\n

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Nikole Stanfield manages the Finance New Mexico Facebook page<\/p><\/div>\n

Finance New Mexico article 591 by Nikole Stanfield<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The social media community is a lot like a real-world neighborhood where people ask their friends for referrals to a hair stylist or mechanic or roofer. But businesses can use social media platforms like Facebook and Instagram proactively to market … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[386,387,26,388,128],"_links":{"self":[{"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/posts\/10048"}],"collection":[{"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/comments?post=10048"}],"version-history":[{"count":6,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/posts\/10048\/revisions"}],"predecessor-version":[{"id":10056,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/posts\/10048\/revisions\/10056"}],"wp:attachment":[{"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/media?parent=10048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/categories?post=10048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financenewmexico.org\/sandbox\/wp-json\/wp\/v2\/tags?post=10048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}